Tag: bad idea for the week

UOB Yolo- life is too short for cashback cards

The UOB YOLO Card is what happens when you let marketing groupthink run amok. "Hey guys, let's create a new offering for the millennial group. And let's call it yolo because millennials." As someone who falls into the "millennial" category, I am constantly bemused as to what marketers think about my behavior....

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