LiveUp is a membership platform led by Lazada, in association with Redmart, Taobao, Netflix, and Uber. The platform launched back in April this year, presumably as a counterweight to Amazon’s entry into the Singapore market.
Despite having heard of the program many times from different people, I’ve only just taken a serious look at it. On the surface, it appears to give great value if you frequently use its constituent merchants. You get a 60 day free trial, and then it’s just $28.80 a year (usual price $49.90). The membership comes with the following perks-
If you use Uber a lot, the $28.80 annual fee pays for itself with 30 rides. A LiveUp membership also gives you access to so-called LiveUp VIP Uber rides in Singapore. These are basically drivers with higher Uber ratings. The LiveUp VIP rides price the same as regular UberX rides.
I guess you could consider this to be Uber’s version of a loyalty program, but I really hope they launch a proper one soon to rival Grab Rewards.
I’m relatively more indifferent about the rest of the benefits, but others may find them useful. UberEats will give you free delivery up to 4 times a month for orders $35 and above, Redmart and Lazada will give you a 5% rebate on orders (which needs to be consumed on the same platform within 30 days of accrual), Taobao gives you free delivery on the Taobao collection, and Netflix gives you 6 months free subscription (2 months for your trial period, then a subsequent 4 months when you pay the $28.80). If you’re a regular user of these services the membership makes even more sense.
There are two places you can sign up for a LiveUp trial membership- RedMart or Lazada. RedMart wanted me to place an order before it activated my LiveUp trial, but Lazada had no such restriction. Within minutes of providing my details the activation email showed up in my inbox.
It doesn’t say how long the introductory price of $28.80 for a year will last, so if you’re interested you might want to start your trial period now and lock in this price.