I love amenities kits. I canโt say Iโve ever used any of the products inside (what with my flawless skin and lack of upper body strength to open some of those tight containers) but they make great souvenirs of a journey. Hereโs my pickings from a few years of travelโฆ
Anyone whoโs flown in SQโs premium cabins recently will know that the airline has partnered with fancypants brand The Laundress to offer a special limited edition amenities kit to mark SQโs 70th anniversary. Iโm not quite sure what to make of the fact that The Laundressโ press release has a file photo of one of SQโs 747s but anywayโฆ
I received my kit on a recent SIN-DXB flight, handed out straight after takeoff. (I did not get a kit on my return leg from DXB-SIN, for reasons I canโt quite explain. Iโm pretty sure theyโre distributed both on inbound and outbound legs- maybe someone forgot to load them)
The kit is wrapped in protective plastic. I got the grey version, but thereโs a black version floating out there too with separate contents.
Inside youโll find hand sanitizer, fabric deodorizer (didnโt know that was a thing) and crease release spray, a thoughtful clear ziplock bag in case you need to bring these through security (in all my journeys no one has really cared I never put my liquids into a clear ziplock bag) and a loofah. At least I think itโs a loofah.
I later took a more glam shot at home.
At least I think itโs more glam. Try to ignore the chair legs on the LHS.
I mentioned that there are two types of kits and they have separate contents. Mark over at The Shutterwhale flew SIN-PEK a while back and hereโs what he got-
I have to say I prefer the black kit, both from an aesthetics point of view and contents. Or maybe itโs just because he photographed it better.
In typical Singaporean fashion, these kits are already selling on Carousell. I suppose thatโs one way of picking them up if youโre a collector.
Could this be the start of something grand?
SQโs historical disdain for amenities kits is well documented, as this article by AusBT shows-
โI ask myself, โDo I want to spend $6-8 million just on an amenity kit?โโ poses Mr Tan Pee Teck, Singapore Airlinesโ Senior Vice President for Product & Services
โAt last count, I think there were 38 airlines with business class that gave amenity kits (but) you canโt really differentiate yourself through an amenity kitโ Tan explains to Australian Business Traveller.
โAnd if you travel very often, this thing is just left behind. So we decided to pump the money into other things for business class, and just make sure that our bathroom is stocked properly.โ
Amenities kits are only given out in First Class and Suites on SQ, with business class passengers having to settle for toothbrushes and eye masks cobbled together from the trolley and loo.
But Loyalty Lobby reports that SQ has been circulating surveys to Krisflyer members asking them what they think of the kits.
Man, whoever answers โnot necessary at allโ to question 5โฆ
This leaves me hopeful that SQ is smelling the coffee and seriously contemplating adding an amenities kit as a regular fixture in their J cabin. Iโm not privy to the financial details, but I always assumed many cosmetics companies would kill to be able to market their products to a well-heeled audience like those who travel in SQโs premium cabins. Surely the cost of sourcing sample sized products plus a fancy bag wouldnโt be too much?
There are limited supplies of this 70th anniversary kit and the airline didnโt announce when it will be on offer till. In fact, what I find interesting is that Singapore Airlines didnโt announce anything at all (or if they did, I missed it). All the PR on this has come from The Laundressโ side, all the coverage is quoting The Laundress. The only mention I can find from SQ is this small notice on their PPS club newsletter.
Itโs almost as if SQ doesnโt want people getting their hopes upโฆ
This 70th anniversary Amenity bag is only given ex-SIN.
Ah, that explains it. Was there any press release from sqโs side on this btw
I think I saw it in their press release or on their Instagram before they removed that post about this amenity kit.
Yeap ex-Sin for me too. Only got it for a SIN-SFO flight recently and didnt get one on the way back. I had the black one and liked the lip balm which lasted me about a week.
I flew SIN-HKG-SFO in J at the end of June and didnโt get this kit. When did they start rolling it out?
I actually asked and it was only ex-SIN. They donโt load sufficient for the return journey. I think this started in July. I flew SIN-PVG in late June and didnโt receive it and SIN-HKG in July and received it. The contents are quite practical for frequent travellers.
Most frequent flyers do not use most of their accumulated amenity kits. It is a waste of resources.
Got the kit heading to DUS, made liberal use of the lip balm and cream. Strange that the black kit didnโt have a loofah thing though. Best part in my opinion is that quality black leather (prob not genuine but Iโll take it anyway) pouch, infinitely reusable. Highlighted in the SQ survey how pleased I was.
Does it make economic sense for SQ though? Prob little, but all things being equal itโs a differentiator and shows theyโre open to change.
received the same amenity kit from SIN-CGK flight on A350 business.
flew A330 on the way back and didnโt get the amenity kit.
yup, itโs been clarified to me that theyโre only available ex-sin, and to everywhere except KUL
[โฆ] always available, the lip balm, hand cream, Laundress crease release and fabric bar were from the 70th anniversary kit), but itโs a step in the right direction [โฆ]
[โฆ] Singapore Airlines did trial a Business Class amenities kit for their 70th anniversary, but it has yet to become a permanent feature of the cabin. Besides, this is an airline [โฆ]