Years from now, when we look back at Garuda's 90% off award tickets promo, we'll still be arguing about just what it was that Garuda wanted to achieve with this.
The most convincing theory I can conjure is that Garuda management intended from the start that this would be a publicity stunt....
Well that didn't last long. Garuda Indonesia has pulled its astounding 90% off award ticket sale, a full 7 days before it was originally scheduled to end.
In a way, it's not surprising. Once the deal got picked up by the travel blogs, it was only a matter of time...