I came across an article the other day talking about the most exclusive credit cards in Singapore, those which are made of metal, those without credit limits, those which give the user diplomatic immunity and free unicorn rides.
It got me thinking- I think we can all agree that many of the best miles and points credit cards on the market require you to have at least a certain income (which isnโt to say you canโt still try and apply for these cards if you donโt meet the income requirementsโ the worst the bank can say is no), but does higher income necessarily mean you get access to โbetterโ credit cards?
Moreover, these ultra-exclusive cards come with very, very high annual fees. The banks point to the benefits that accompany such cards as justification. Letโs examine a few of these cards and see if the maths adds up.
Note: in the analysis below Iโm only going to cover benefits that the BANK gives, not the card itself. For example, OCBC World Eliteโs marketing materials talk about getting complimentary SPG Gold membership with 1 stay at any Asia Pacific property- but this offer is open to everyone with a World or World Elite Mastercard, not something exclusive to those with the OCBC World Elite Card.
OCBC Elite World Card
Qualifying criteria: Invitation only. Generally offered to OCBC Premier Banking clients who have a minimum of S$200,000 with the bank.
Annual fee: $1,605
Mile Earning Rate (per S$1): 0.4 miles local, 1.2 overseas
Key Benefits:
- Concierge service
- TPC Private Club Access when playing golf in the USA
- The card is made of plastic and lightweight
The OCBC Elite World markets itself as a credit card targeting the top tier of society. But whatโs interesting is that the card isnโt even given the highest tier of Mastercard branding. In what is probably the biggest case of false advertising, the cardโs Mastercard tier is World, not World Elite.World Elite is the highest tier of Mastercard and comes with several benefits the World card does not, such as complimentary airline tickets and elite status with rental car companies.
Moreover, the World tier is the โmass affluentโ tier of Mastercard (similar to the Signature tier for Visa)- hardly poor people, but definitely not the top 1% that the OCBC marketing team would have you believe.
And that mile earning rate? I guess it wouldnโt be an OCBC card if it didnโt completely suck. Honestly, what is it with OCBC and its inability to get a miles card done right?
Really, when I read the OCBC Elite World Card guide I was trying to hard to pick out something, anything that would count as a special benefit.
They highlight things like SPG Gold membership with 1 stay, or 15% off meet and greet airport services, but these are things any World Mastercard holder gets (and you can get a World Mastercard with entry-level credit card qualifications- the Citibank Rewards Card)
You know the Bank is really digging at the bottom of the barrel when it promotes things such as โ24 hour card replacementโ or โCard anti-fraud protectionโ as benefits.
Oh, and they describe 1.2 miles on overseas earning as a benefit. Despite the fact that minimum income cards like the Citibank Clear Platinum and the Maybank Horizon Platinum give 2 miles and donโt have a $1,605 annual fee.
I think what annoys me the most about this is that OCBC isnโt stupid. They definitely know that their premium card has close to no incremental benefits above other bankโs premium offerings โ yet they believe that people will pay 1.6K just for exclusivity. This is perhaps a bit telling of what they think about their customers, or just downright cynical (because we know theyโre capable of genuine innovation, eg the OCBC 360 account which was amazing while the bonus interest lasted).
UOB Privilege Reserve Card
Qualifying criteria: For customers with min S$2M investment balance with UOB or spend a minimum of S$150,000 per annum on UOB cards
Annual fee: $3,900
Mile Earning Rate (per S$1): 1.6 miles local, 2 miles overseas
Key Benefits:
- Welcome gift of 100,000 miles
- Tower Club and China Club access
- Complimentary one-way limo service with the purchase of a pair of First/Business class tickets on SQ, BA, CX, EK, QR, QF
- 50% off lunch at Grand Hyatt for 2 people (33% for 3, 25% for 4 etc)
- GHA Black Membership
- Priority Pass with unlimited visits
Not to be confused with the (relatively) plebian UOB Privilege Banking Credit Card (available to those with S$350,000 in AUM with UOB), the UOB Privilege Reserve Credit Card is metal-tastic and only available to those with S$2M in AUM with UOB.
Sadly, the benefits are rather stingy. Most of the travel benefits require that you book with the (overpriced) UOB Travel Concierge, and whatโs your reward for booking two first/business class tickets through them (and generating a lot of merchant fees?)- a one way limo transfer, which you could get by spending $2,000 on the ANZ Travel Card.
The welcome miles are definitely attractive, but remember youโre paying for the privilege- I havenโt independently verified the annual fee for the card (got the $3,900 figure off a forum) but if it is, then youโre paying 4 cents a mile- roughly on par with a business class redemption.
EDIT: More details on the annual fees from a helpful reader
if you clear 250k in annual spend, they give you another 100k miles on top of the welcome gift of 100k miles. so for 3900 in joining fee, it works out to be $0.019 per mile. I havenโt cross first year yet, but if you spend more than 250k a year, you are suppose to get 200k miles when you pay SGD 3900.
DBS Insignia Visa Infinite Card (Updated: 11 Sept 16)
Qualifying criteria: S$500,000 annual income
Annual fee: S$3,000
Mile Earning Rate (per S$1): 1.6 miles local, 2.0 miles overseas
Key Benefits:
- 100,000 welcome miles
- Priority Pass membership
- 2 complimentary hotel nights at selected properties
- Grand Hyatt dining membership and access to spa and fitness centre
- Club access to One Degree 15 Marina
DBS recently relaunched the Insignia card in a metal version. They seem quite proud of the fact that it is the first metal card to have a paywave function.
100,000 welcome miles for a $3,000 annual fee is certainly not what Iโd call a good deal in and of itself. But Iโm guessing if you earn $500,000 the sting of a $3,000 annual fee is much reduced. The miles earning rates are decent, better than the Altitude series but still inferior to the UOB PRVI (at least for overseas spend).
Read the full coverage on all the benefits the Insignia card has here
HSBC Visa Infinite
Qualifying Criteria: Min income of $250,000
Annual Fee: $488
Miles Earning Rate (per S$1): A bit unique, in the sense that it varies depending on how much you spend with them and how long youโve been a member. In Year 1, 1 mile local, 2 miles overseas. In Year 2, 1.25 miles local, 2.25 miles overseas if you spent more than $50,000 the previous year, 1.5 miles local, 2.5 miles overseas if you spent more than $75,000
Key Benefits:
- 50% off Marriott Singapore dining (25% when solo, 50% with 2, 33% with 3, 25% with 4)
- Complimentary access to ESPA at RWS
- 30,000 miles welcome gift
- One way limo service and expedited immigration clearance with min spend of $5,000 each quarter
The HSBC Visa Infinite is possibly the cheapest โluxuryโ credit card out there (well- the CIMB Visa Infinite has no annual fee, but weโll cover that another day). It used to have JetQuay Terminal access but that was phased out on 1st May this year. In any case, JetQuay access is nothing special, because it just means you get free instant noodles. Seriously.
Again, benefits are plain vanilla. The 50% off Marriott Singapore dining is probably HSBCโs response to UOB (which enjoys the same thing with Hyatt), and the welcome miles are a good value at a cost of 1.6 cents each. Otherwise, donโt bother.
Conclusions
Youโll notice Iโve excluded some cards here- the AMEX Centurion, the Citibank Ultima are two of the other big ones that come to mind. Thatโs simply because I canโt find enough online (and am too lazy to try harder). I do know the Centurion card is probably the closest thing that comes close to justifying the annual fee, due to the number of (alleged) benefits such as elite status in several hotel and airline programs.
Letโs make one thing clear- youโre not getting these cards because they have great mile earning rates. The other workhorses on the market do a much better job of earning you those miles.
Youโre also not getting them because the cards have great published benefits. Private club access aside, Iโm really struggling to see what these cards give which justifies the annual fee.
You are getting them because (1) you are the sort who feels important owning such a card (and if you are, I feel genuinely sorry for you) or (2) there are some unpublished benefits that only card members know about which change the equation dramatically and make the cards worth it (in which case, fair enough).
Long story short- you do need a slightly higher income to play the miles and points game, but you certainly donโt need the stratospheric requirements these cards have.
Great blog you have here. Enjoyed your colorful language used. Its hilarious!
I can help fill in those missing info on your Centurion, Ultima, etc because I happen to have them all including BOS Voyage (not sure if its the same as the OCBC Voyage), DBS Insignia and UOB Reserve. Also the stupid Amex Solitaire PPS. By the way. the DBS Insignia looks like aluminium but its actually plastic. They should have done a metal version.
oh yes, please do. iโd like to update this article since itโs been a long while since I last wrote it. you can email me at admin at milelion.com
interested to know annual fees and benefits mainly. i thought dbs insignia was a metal card. at least thatโs what this site seems to suggest- http://ibossolution.com/dbs-insignia-visa-infinite/
I like this website and itโs good to have a Singapore specific website for credit card/airfare/hotel reviews.
Citibank now has a website which gives decent summary of the Ultima benefits:
https://www.citibank.com.sg/global_docs/microsite/ultima/index.html?lid=SGENCBGMSHETLHome
It mostly gives the general perks and you need to get specifics from your concierge. However, the companion airfare on business or first class ticket (about 6 airlines to choose) or complimentary night after just one paid night at any Visa Luxury Hotel are good perks to take advantage.
thanks Ted! Iโll have a look at the link. I do know anecdotally that the companion airfare benefit requires that you buy a full fare ticket, and sometimes buying 2 discounted business class tickets might cost the same as 1 full fare
To be honest, I havenโt used the companion ticket yet, but depends on the airline. Emirates used to be one of the Ultima card partners (unfortunately dropped this year) and the fare quote was pretty close to what you got quoted direct from the Emirates website. However, in a more recent quote from Etihad there was a substantial difference between what you see online vs what the travel desk quoted. Iโd probably say not always a no brainer to use the perk, but a good starting point nonetheless. There are soft benefits to the card which can be welcome surprises.โฆ Read more ยป
DBS Insignia recently changed their plastic card to a real metal version.
thanks for the update. will edit.
@aaron/ @richard
Is there any updates on the ultima card!
Looking forward to that updated article!
haha itโs flattering that you think I qualify, but no, Iโm completely in the dark about this and rely on those who arenโt to tell me things.
I would assume that DBS Treasures AMEX did not get into list because it is not that exclusive?
At the same time, this card probably is the one offering quite decent price/performance ratio. First, it is free, as long as you are Treasures member and then 2.4miles/$ for overseas generic spent is so far the best Iโve seen.
haha yeah thatโs really the reason. Whatโs the income requirement for treasures now, 350k in AUM? nowhere near the AUM needed for some of the cards listed here which is in the 7 figures.
how about the DBS Elite Treasures Black Amex? It is more high end than the regular DBS Treasures Amex.. any good?
There is a change in the air mile earn rate for the UOB Privilege Reserve card. It has been reduced to 1.6 mile for $1 local spend. However there is an interesting new benefit. You can drawdown cash up to your credit limit and pay only an admin fee of 1.9%. Every $ drawdown entitles you to 1 airmile. If you pay back the loan by the next statement cycle, there is no interest charge. In other word, you can but air miles at the rate of 1.9 cents per air mile. There is no limit to the number ofโฆ Read more ยป
interesting john, thanks for this. 1.9 cents is a decent rate to buy miles at but there are cheaper ones out there (via annual fees- which to be fair still limits you in terms of the quantum you can buy). 2 miles local was always too good to lastโฆ
actually can you drop me a pm or something on the drawdown bit? iโve been thinking about it today and it might be an interesting proposition. would like to find out more about it (eg official wording and your experience)
Basically if you have say a $500K credit limit. You have used $50k for normal purchases for the cycle. You can request for $450K for the โPay Anythingโ scheme with cash credited to any bank account of your choice. You can elect a one time payment or 12 month interest free instalment. All these have a 1.9% one off โprocessing feeโ. Whilst the 12month scheme means you get further โfree useโ of the funds. It also means your โpuchased milesโ take 12 months to slowly get credited into your rewards point (which you then convert to KF miles).
Hi!
What about the prestige card?
Would seem to be a good competitor?
Unlimited PP + hotel stay + decent earning rate with not much restrictions.
Plus, would say one of the better concierge team as they have their where most of the rest rides on Visa/Mastercard platform
prestige card is a potentially interesting one- especially with the 4th night free benefit on hotels. i do like the unlimited PP too, and you get 25,000 miles when you pay the $535 annual fee. I personally donโt need additional miles at this point in time so I wonโt pay $535 for that. Iโd certainly take the prestige card over some of the cards listed here.
How about the Amex Platinum Card.. the charge card with annual fee of $1600 + GST?
It is a fantastic card.. and quite exclusive too.. I mean.. the Centurion has the wow factorโฆ but the benefits of the Plat Card is pretty close to Centurion (in the SG context, not US).