LiveUp trialing S$10 rideshare benefit with Grab

LiveUp is a loyalty program anchored by Lazada and Redmart. It costs $28.80 a year ($49.99 from the second year) and comes with perks at several e-commerce merchants including Uber and UberEats. You get $10 off every 10th ride with Uber (capped at 12 rides per year), plus refunded delivery fees with UberEats.

The impending exit of Uber from Singapore creates a bit of a gap in LiveUp’s offerings. You could argue that the 6 months Netflix subscription that comes with LiveUp more than justifies the cost, but if you don’t really care for that and are a heavy rideshare user, the loss of a (potential) $120 annual benefit will certainly sting. The good news is LiveUp’s not been sitting idle, as something interesting has popped up in their FAQs…

Lazada will be trialing a partnership with Grab to offer rideshare rebates

It looks like LiveUp will be trialing a partnership with Grab until the end of June. A section called Grab-Partner Benefits has appeared on Lazada.sg’s FAQ section. Here are the important things to note:

• You earn a S$10 Grab voucher upon the completion of 9/19/29 rides (i.e on your 10/20/30th ride)
• Within 1-2 working days after the completion of your 9/19/29 ride with Grab, you will get a S$10 ride reward found under the MyRewards section of the Grab app
• Any transport service you use with Grab in Singapore (Grab Taxi & Limo Taxi, GrabCar (Premium), Grab 6- seater (Premium), GrabShare, JustGrab, GrabNow) will count towards your 9/19/29 rides, including those with promotions or discounts
• This does not include GrabCycle, GrabHitch, GrabShuttle or GrabCoach
• The ride using the S$10 ride reward will be counted towards progression for the 19/29th ride (note the slight contrast with the Uber benefit, where a ride you took with the S$10 rebate would not count towards the attainment of your next S$10)
• This benefit is redeemable up to 3 times between 16 April to 30 June 2018

Why I say “trialing” is that the FAQ caps the benefit up to 3 times use between 16 April and 30 June 2018. My guess is they want to see the response and takeup rate before deciding whether to make this a permanent feature. This trial is all the more interesting to me given SCORE, Grab’s recent tie up with NTUC. I can’t imagine that NTUC will be too pleased with Grab working with a direct competitor, so let’s see where this goes.

The earning period has started already (it started at midnight on 16 April) but the implementation feels a bit rushed. As of right now, there’s no way to see if your membership has been activated in the Grab App, and the FAQs indicate that this is still a work in progress.

Conclusion

This is a good move by LiveUp to keep its membership value for money, and I’m hoping it becomes a permanent feature. Look out for an emailer from LiveUp with instructions on how to activate this benefit once it’s ready.