Grab has announced a major devaluation to the GrabRewards program, which comes into effect from 2 March 2020.
This is the second devaluation in less than two years. The previous (no-notice) devaluation took place in July 2018, but that only affected the earn side- although Grab initially said that award costs would increase, it later walked back that decision.
This time round, both earn and burn sides have been hit, and significantly so.
tl;dr |
From 2 March 2020, Grab is cutting earn rates by up to 60%, while increasing award costs by up to 39%. The net result is that effective rebates drop from 0.6-2.8% to 0.4-0.8%. Itโs grim news, but what are you going to do? |
Grab Rewards earn rates have been cut by up to 60%
GrabRewards currently has three different earn rates, depending on what service you use:
Earn Rates until 2 Mar 2020 (Points/S$1) | |||
GrabExpress | GrabFood/ Rides | GrabPay (includes GPMC) | |
Member | 2 | 3 | 5 |
Silver | 2 | 3 | 5 |
Gold | 3 | 4.5 | 7.5 |
Platinum | 4 | 6 | 10 |
GPMC= GrabPay Mastercard. Earn rates assume payment with GrabPay. Otherwise, all cash transactions earn 1-2 points per S$1 |
From 2 Mar 2020, youโll earn the same rate across all Grab services. Unfortunately, that earn rate will be the lowest of the three currently offered.
Earn Rates from 2 Mar 2020 (Points/S$1) | |
All Grab Services (includes GPMC) | |
Member | 2 |
Silver | 2 |
Gold | 3 |
Platinum | 4 |
GPMC= GrabPay Mastercard. Earn rates assume payment with GrabPay. No more points earned on cash transactions |
To summarize, earn rates on GrabFood/rides are being cut by 33%, and earn rates on Grab Pay are being cut by 60%. Although Platinums and Golds continue to earn 2X and 1.5X the points of base members, the cuts affect all tiers.
Grab Rewards award prices have increased by up to 39%
Of course, we canโt look at earn rates alone. We also need to consider whatโs happening on the burn side, in particular the prices of GrabFood and Grab ride vouchers.
Unfortunately, itโs bad news here too. The cost of rewards is going up significantly, and thereโs no more discounted redemptions for elite members. All awards will cost the same regardless of tier, which means that Platinum members actually see the biggest hike in award costs.
From 2 March 2020, hereโs how award costs will increase:
Award Cost Before | From 2 March 2020 | |||
S$1 | S$5 | S$10 | |
Member | 500 | 550 (+10%) | 2,200 | 2,500 (+14%) | 4,200 | 5,000 (+19%) |
Silver | 500 | 550 (+10%) | 2,100 | 2,500 (+19%) | 4,000 | 5,000 (+25%) |
Gold | 500 | 550 (+10%) | 2,000 | 2,500 (+25%) | 3,800 | 5,000 (+32%) |
Platinum | 500 | 550 (+10%) | 1,900 | 2,500 (+32%) | 3,600 | 5,000 (+39%) |
So in addition to a 33-60% decrease on the earn side, members will have to contend with a 10-39% increase in the cost of awards (the actual quantum of the decrease is arguably 14-39%, since I canโt imagine too many people were redeeming the S$1 rewards). Thatโs grim, to put it mildly.
Moreover, Grab will no longer offer S$15, S$20, and S$25 denomination vouchers. Although I doubt a lot of people actually saved up for a S$25 voucher, this denomination had the highest points:value ratio.
Effective rebates through GrabRewards drop below 1%
With the changes to the earn and burn rates, hereโs what happens to the effective rebate offered through GrabRewards:
Effective Rebate Before | From 2 March 2020 | |
Member | 0.6-1.4% | 0.4% |
Silver | 0.6-1.4% | 0.4% |
Gold | 0.9-2.1%| 0.5-0.6% |
Platinum | 1.2-2.8% | 0.7-0.8% |
Iโm basing the minimum rebate in the โbeforeโ scenario on GrabFood/Grab Rides and not GrabExpress, which very few consumers use |
Weโre seeing rebates drop below 1%, which means that GrabRewards may very well cease to be a meaningful point of differentiation for some people. In the past, I sometimes picked Grab over gojek even if Grab prices were slightly higher, because I believed the points would make up for it. Going forward, Iโm not so sure Iโd do the same.
To put it another way, a base member used to have to spend at least S$440 to get a S$5 voucher. Heโll now have to spend at least S$1,250 to get that same reward, a 2.8X increase. A Platinum member has it worse- he used to have to spend at least S$190 to get a S$5 voucher. Heโll now have to spend at least S$625, a 3.3X increase.
The changes also mean thereโs no meaningful distinction between Member and Silver status anymore, at least for those redeeming Grab vouchers. Both tiers earn and redeem at exactly the same rates from 2 March 2020.
Silver tier members do enjoy some incremental benefits over base tier members like Agoda discounts and preferential airport access rates, but otherwise itโs mostly the same |
Youโll earn significantly fewer KrisFlyer miles
As you already know, GrabRewards points can be converted into KrisFlyer miles
For now, the prices of KrisFlyer miles in the GrabRewards catalogue are unchanged:
- Platinum: 1,400 points for 160 miles
- Other tiers: 1,500 points for 160 miles
Grab added some new KrisFlyer conversion options in December, but these are lower value so we wonโt consider them here |
With the reduction in earn rates, hereโs how the effective miles per dollar you earn from Grab services changes.
Effective MPD Before | From 2 March 2020 |
||
GrabFood/Rides | GrabPay (includes GPMC) | |
Member | 0.32 | 0.21 | 0.53 | 0.21 |
Silver | 0.32 | 0.21 | 0.53 | 0.21 |
Gold | 0.48 | 0.32 | 0.80 | 0.32 |
Platinum | 0.69 | 0.46 | 1.14 | 0.46 |
This basically mirrors the 33-60% cut we saw on the earn rates.
Grab elite status now requires 2.5X the spend to earn and maintain
With the changes in earn rates, itโll now cost you 2.5X more to earn and maintain elite status with GrabRewards.
In the table below Iโve shown the minimum cumulative spending required to earn status in GrabRewards before and after the changes:
Min Cumulative Spending To Earn Status Before | From 2 March 2020 |
|
Silver | S$60 | S$150 (2.5X) |
Gold | S$240 | S$600 (2.5X) |
Platinum | S$680 | S$1,700 (2.5X) |
Assumes all spending made on GrabPay |
Hereโs how much it costs to maintain status in the following membership period. The figures here are lower because once youโve hit a particular status, you earn points at that status level throughout the requalification period.
Min Cumulative Spending To Maintain Status Before | From 2 March 2020 | |
Silver | S$60 | S$150 (2.5X) |
Gold | S$160 | S$400 (2.5X) |
Platinum | S$450 | S$1,125 (2.5X) |
Long story short, youโre going to have to spend a lot more within the Grab ecosystem to achieve and maintain the same tier. You still have some time to earn at the old rates, so if youโre intending to qualify/requalify, youโd better do it soon.
What does this mean for the GrabPay Mastercard?
Well, the GrabPay card earns 60% fewer points from 2 March 2020, but as I mentioned in my GrabPay Mastercard review, so long as banks continue to offer rewards on GrabPay top ups, thereโs no reason not to use it because itโs basically double dipping. You earn rewards on your credit card when you top up, and you earn points when you spend your GrabPay balance.
The devaluation doesnโt change that logic. Itโs still double dipping, just that your second dip is a lot less generous than before. As of right now, the GrabPay card and regular credit cards are not an either/or proposition.
However, it also means that when (and it really is when, not if) the last few banks decide to stop offering rewards for GrabPay top-ups, thereโs no reason for a miles chaser to use the GrabPay Mastercard over a credit card (unless its a category where your card doesnโt earn rewards, e.g insurance).
Local MPD | FCY MPD | |
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0.21-0.46 | 0.21-0.46 |
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1.2 | 4.0 (until 29 Feb 20) |
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1.5 | 3.0 |
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1.4 | 2.4 |
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1.2 | 2.0 |
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1.2 | 2.0 |
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1.2 | 2.0 (Jun & Dec) |
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1.1 | 2.0 (Jun & Dec) |
We just saw American Express announce that GrabPay top-ups wonโt earn points from March 2020, so I reckon the end is coming soon for the last few holdouts.
How does this compare to the previous GrabRewards devaluation?

Itโs hard to imagine now, but once upon a time you could earn up to 30 points per S$1 on Grab rides, regardless of your status. To be fair, that was a limited time promotion, but even the regular 16 points per S$1 rate is a far cry from the rates now.
For perspective, hereโs how the GrabRewards earn rate has decreased over the past two years.
Points per S$1 | |||
Prior to July 2018* | July 2018- Feb 2020 | From Mar 2020 | |
Member | 5-16 | 2-5 | 2 |
Silver | 5-16 | 2-5 | 2 |
Gold | 5-16 | 3-7.5 | 3 |
Platinum | 5-16 | 4-10 | 4 |
*Ignoring promo rate of 30 points/S$1 |
Rebates have therefore trended downwards, to the point where theyโre almost negligible.
Maximum Rebate |
|||
Prior to July 2018* | July 2018- Feb 2020 | From Mar 2020 | |
Member | 4.4% | 1.4% | 0.4% |
Silver | 4.4% | 1.4% | 0.4% |
Gold | 4.4% | 2.1% | 0.6% |
Platinum | 4.5% | 2.8% | 0.8% |
*Ignoring promo rate of 30 points/S$1 |
Or to put it another way, hereโs how the minimum amount you have to spend to earn a S$5 voucher has changed.
Prior to July 2018 | July 2018- Feb 2020 | From Mar 2020 | |
Member | S$138 | S$440 | S$1,250 |
Silver | S$131 | S$420 | S$1,250 |
Gold | S$125 | S$267 | S$833 |
Platinum | S$119 | S$190 | S$625 |
I suppose part of me knew that Grab wouldnโt be able to sustain such a high rebate forever, but the rate at which value has plummeted is alarming. Barely 18 months ago, you could get a ~4-5% rebate through the rewards program. In just over a month, itโll be closer to 0.5%.
Conclusion
Although itโs good that Grab has learned from the previous devaluation fiasco and given some advance notice this time round, it doesnโt change the fact that GrabRewards has been seriously nerfed.
As painful as this is, there isnโt really anywhere else for customers to turn to. gojek doesnโt have a loyalty program, Ryde has non-existent customer service, I can never find a TADA, and Comfortโs idea of a rewards program is, wellโฆ
So even a nerfed GrabRewards program is, sadly, better than the competition. The main question is whether it can make consumers less price sensitive, and the answer for me going forward is a resounding โnoโ. If Grabโs the same prices as the competition, Iโll take it and enjoy the free points. If not, Iโll simply spring for the cheaper option.
That kind of defeats the purpose of a loyalty program.
As Aaron mentioned, itโs time to give Gojek more business come March. Suspected Grab was burning through cash way too quickly with its promotions ongoing and past โ they even had to relocate their corporate offices to an ulu location from swanky Marina One.
The Marina office is still there if Iโm not wrong.
I have a friend that just went there for interview.
They will be moving out once the current lease ends, should be late this year.
GoPay (Gojekโs wallet) is expanding to Singapore. Itโs now about time.
Not that surprising as I expect Grab to grab (pun intended) one of the digital banking license and pretty sure MAS would want them to be more prudent than now.
Hence the introduction of the GPMC and now the devaluation.
Prudent by giving out lesser rewards? I doubt thatโs one of the factor.
They just wanted to think of a way to finance their coming digital banking project.
Any feedback/comments from Grab on other reward items ? Looking at grab voucher may not help those who have lots of points currently.
Iโm deciding what to do with my points now as well. To hold or burn it on sq miles conversion?
SQ miles sure beat the devaluations. It can be generally useful
but it may make sense to redeem the points now for Grab transport vouchers? they last until end June 2020 at the old conversion rate i believe?
Sadly they have already changed the conversion, 500points for 50miles, 1000points for 100 miles and so on and so forthโฆ
i still see 1,400 points to 160 miles. i also see the new options you mentioned.
not any moreโฆ now only 10 points to 1mile options i.e. $9 of miles for $10 of points (2.5k points for $5 NTUC/qoo10/capita)
Ok. With Amex also pulling out from GrabPay then no incentive on topping up any amount liao.
The rest will follow suiteโฆ just like what happened with the EZLink top-ups of the past.
What the key folks at Grab forgot, is that a Loyalty programme costs a lot of $$$ to operate and manage, and your P&L is for those folks that suffer points expiry. So it was only a matter of time, as they cannot give something for nothing. Anyway, with the value going down the toilet, most people donโt have loyalty for food delivery or ride hailing, so Grab is just handing the market to other competitorsโฆ Remember, if you are at the top, you can stay they or drop โฆ and that can happen quickly. More importantly, the launch ofโฆ Read more ยป
I will probably run down my grabpay balances by end Feb for various reasons, including the devaluation.
Whatโs a good card to link to FavePay once I delink GrabPay from it?
Thanks!
Yes, good question. Aaron, can you post the crowdsourced excel sheet on what merchants count as eligible to 4mpd card?
Before this, you can earn 4+1.1mpd or 3.2+1.1mpd when you use FavePay linked to Grab credits. Now, that GrabPay earns no credit card points and Grab only pays you 0.4, what are eligible cards to earn 4mpd direct from being used at FavePay