Citibank’s been making a big push for Pay with Points, and cardholders have received a healthy stream of eDMs advertising the feature.
The idea behind Pay with Points is that cardholders can use their ThankYou points or Citi Miles to offset credit card purchases in full or in part.
Given how Covid-19 has ruled out all travel for the foreseeable future, some cardholders might be tempted to cash out idle rewards points balances this way. But be warned- doing so represents awful value.
How does Pay with Points work?
Eligible transactions for “Pay with Points” will trigger the following SMS:
Clicking the link will bring you to a customized landing page, offering you the chance to offset the purchase with your rewards points.
All that’s left to do is tap the “Redeem Now” button, and die a little inside.
|➡️ Although the SMS seems to suggest you have only 24 hours to exercise the Pay with Points option, in reality you’ll be able to do this at any time before your statement is due. Simply load up the Citi app, navigate to the rewards section and select Pay with Points.|
But why would you?
There are three main reasons why Pay with Points should be avoided.
(1) You get worse value than using a cashback card
Fundamentally, Pay with Points represents terrible value.
As shown in the example above, the rate for Citi Rewards cardholders is 4,400 ThankYou points for a S$10 transaction. 4,400 ThankYou points is 1,760 airline miles, so it’s like you’re accepting a value of 0.57 cents per mile.
Even though the value of a mile is highly subjective, I’d go so far as to say that 0.57 cents per mile is objectively poor. It’s not much better for other Citi cards, despite the ongoing “promotions”. From now till 21 May, Citi Prestige and Citi PremierMiles cardholders receive 10% off the usual Pay with Points rate.
|Citi Prestige||396 points= S$1|
|0.63 cents per mile|
|Citi Rewards||440 points= S$1||0.57 cents per mile|
|Citi PremierMiles||148 miles= S$1|
|0.68 cents per mile|
Best case scenario, you’re looking at 0.68 cents per mile. Assuming you use the Citi PremierMiles card and earn 1.2 mpd, your effective rebate is 0.81%.
If you’re going to use Pay with Points, you might as well have used a general spending cashback card in the first place. The Citi Cash Back+, the Maybank FC Barcelona card or the SCB Unlimited would all earn you 1.6% cashback.
(2) Citibank points are too valuable to waste this way
Citibank has the widest variety of transfer partners among any bank in Singapore.
In fact, I’d argue that Citibank points are one of the best currencies you can earn now, given the flexibility acts as a hedge against any particular airline going under or devaluing its rewards program.
|Citi Transfer Partners|
It’d be bad enough if you were cashing in, say, OCBC$ (which only transfer to KrisFlyer) at such a poor rate. But the problem is magnified when you give up highly flexible points for a pittance of a return.
(3) Pay with Points devaluations have outpaced KrisFlyer
Pay with Points isn’t a new feature. It’s been around for quite a while- how long exactly I don’t know, but using the Wayback Machine I was able to put together the following data points:
|ThankYou Points per S$1||Citi Miles per S$1|
The data points above aren’t precise, in the sense that I can’t say whether December 2013 was the exact month when the rate was devalued from 262.5 points/S$1 to 270 points/S$1.
However, what they do show is that there’s been a steady devaluation of the Pay with Points rate, averaging 6% per year for ThankYou points, and 11% per year for Citi Miles. For perspective, Singapore Airlines KrisFlyer carried out three program devaluations in that same period, with the average award price increasing at a rate of 1.2% per year.
It means that Pay with Points devaluations have outstripped KrisFlyer, and become a worse and worse deal each year.
I’d stay far away from the Pay with Points option if I were you, and save my Citibank points for other uses.
If you’re even considering this option, you might as well switch over to cashback cards and get a superior return on your spending.