KrisFlyer “Miles of Good” campaign: Donate KrisFlyer miles to those at the frontlines of Covid-19

Singapore Airlines is giving 30 million miles to frontline personnel, and hoping to raise a further 70 million from KrisFlyer members.

Singapore Airlines has launched a new initiative to recognise the contributions of those at the frontline of the Covid-19 pandemic. Called “Miles of Good”, this campaign aims to raise 100 million KrisFlyer miles to benefit such individuals worldwide. 

30 million miles will be contributed by Singapore Airlines, and the airline hopes to raise the remaining 70 million miles from KrisFlyer members. 

The campaign runs from now till 20 November 2020, but if you wish to nominate a specific individual, you’ll have to do so by 10 August 2020. The first 1,667 nominated individuals will be eligible to receive up to 60,000 KrisFlyer miles each. 

Who can be nominated?

Singapore Airlines defines “everyday essential heroes” as the following:

  • Healthcare workers
  • Public transport workers
  • Supermarket employees
  • Cleaners
  • Food delivery, courier and postal services personnel

Nominees must be employed in the same country your KrisFlyer account is registered in- for example, Singapore-based members can only nominate workers in Singapore.

This campaign is open to KrisFlyer members and nominees residing in the following countries:

  • Singapore
  • Australia
  • Bangladesh
  • Brunei
  • Cambodia
  • Denmark
  • Germany
  • Hong Kong SAR China
  • India
  • Japan
  • Mainland China
  • Malaysia
  • Maldives
  • Myanmar
  • New Zealand
  • Norway
  • Philippines
  • South Africa
  • Republic of Korea
  • Spain
  • Sri Lanka
  • Sweden
  • Switzerland
  • Taiwan China
  • United Arab Emirates
  • United Kingdom
  • Vietnam

How do you donate?

Interested members can navigate to this page and either nominate a specific individual, or simply donate outright. 

Donations can be any amount between 1,000 and 100,000 miles. Members can make as many donations as they wish, and nominate different individuals each time.

Only the first 1,667 nominees who meet the requirements will receive 60,000 miles, approximately enough for a round-trip Economy Class ticket to Perth. 

Singapore Airlines will notify all selected nominees via email by 7 September 2020 how to claim their miles, which will be credited within 4-6 weeks after 20 November 2020. 

Here are the links to the T&Cs and FAQs for this campaign. 

Conclusion

Any gesture that recognises those at the Covid-19 frontlines is very welcome, but remember, not everyone will be able to benefit from this campaign. The requirement for nominees to have a KrisFlyer account and email address will exclude some blue collar workers or the elderly, who may have more pressing needs than taking a holiday. 

It’s no fault of Singapore Airlines’ of course, but if you’d like to help such folks, do consider making a donation to any of the #sgunited campaigns on Giving.sg. 

The Singapore government will be matching these donations dollar for dollar till 31 March 2021, plus many of them will be eligible for tax deductions. To sweeten the deal, Giving.sg is also waiving the transaction fees till 31 March 2021, so 100% of your donation goes to your supported charity. 

If you’re wondering what card to use while doing some good, here’s the best cards to use for charitable donations. 

(Cover photo: MINDEF)

Aaron Wong
Aaron founded The Milelion with the intention of helping people travel better for less and impressing chiobu. He was 50% successful.

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dan

Sorry to comment here on unrelated stuff cause idk where else to but, you guys know about the recent change in visa MCC for grab pay? I heard it became quasi cash and no more points for top-up.

And the weirder part is that top-up is currently undoable for credit card on grab app so I’m unable to test it also…

Kit

Hi Dan, I faced the something as well so I called to Citi and they said that if you are new user (less than 1 year I guess) they blocked us from topping up to Grab pay while existing user has about 60% are approved to do so with limited top up cap (case by case basis) and Grab changed to MCC 6051. When I use my HSBC to top up, it is successful, so most likely what Citi customer service been telling me might be true. Hopefully Aaron will be able to cover this story. I am really at… Read more »

Kelvin

Join GrabPay chat on Telegram. Much more talks over there.

Ah Tan

I shall be cautious here about how I word things – in short, I am unconvinced about SQ’s intentions with this initiative. If I did not know better, I would say that SQ is laundrying away its loyalty programme liabilities with some CSR overlay. And as Aaron rightly pointed out – the benefactors of this initiative are less likely to be the down and out. If SQ had said that they would make cash donations to the tune of 2 cpm from our miles donations, I’d likely be more inclined to do so. The current initiative somewhat relegates most miles… Read more »

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