Jon is in love with food, cooking and travel (who isn't?). Apart from cooking up a storm in his kitchen and worry about the calories, he is blessed to be able to do occasional travels around the region for his work. Sharing is caring, he feels. And this is how he shows that he cares for mankind.
Status challenge is one of many ways for hotels and airlines to boost their elite ranks and memberships. However it is also a quick way to attain that normally elusive top tier status. Is this my chance for Platinum?