The Milelion is now The Kilometiger

1 April 2016

Dear Valued Readers

Thank you for your continued support.  As part of our continuing efforts to serve you better, it is occasionally necessary to review the terms and conditions of our program.

We are proud to announce the following enhancements to our website and services offered, effective immediately. Although we would like to give prior notice of these changes, we are not allowed to by law.

• In order to support our go green initiative, effective immediately, the free sim card program will be terminated. We are deeply concerned about the amount of plastic used in the production of sim cards and this has nothing at all to do with our profit margins. Only a truly heartless person would oppose such a green measure!

• You love reading. We love writing. To enhance your reading experience, you will now be able to access 3 free articles per week, after which a charge of $29.99 per article will apply. Members of our Frequent Reader program will be able to enjoy a special discounted rate of $49.99 for 2 articles (limit first 10 members per month)

• You love sending us questions and we love answering them. Recently, some of you have requested that we start charging for this in order to deliver higher quality answers. So we’re proud to announce that we will begin imposing a $5.99 fee per question submitted. We believe you’ll be delighted at the prospect of earning miles, as you ask questions about miles! We are also pleased to inform you that we are using dynamic currency conversion so you can have the convenience of knowing how much you’ll pay in your local currency beforehand, rather than going through the five second hassle of googling it

• Isn’t it frustrating to have to figure out what the value of a mile is? Sometimes it’s two cents, sometimes it’s four cents… and who has time to do that maths, right? No fear! We’re going to fix the value of our miles at one cent each so you’ll always know for sure how much your balance is worth. Best of all, you’ll never need to worry about reading pesky award charts again, because our system will automatically price all your awards. You’re welcome!

To reflect this new strategic direction, The Milelion will be rebranded as The Kilometiger. Our new name reflects the fact that-

(1) The metric system is the system of choice amongst our key demographic

(2) Sang Nila Utama almost certainly spotted a tiger, not a lion, down by the Singapore River in 1320

Our new logo reflects the dynamism, synergy, out-of-the-box thinking, blue ocean, synergestic, customer-focused, cutting-edge,  paradigm-shifting that The Kilometiger promises our readers all day, every day.

We think you’ll like these changes.

Best Regards,

The Kilometiger

cover photo by davestokes