Last year, the news broke that the Mandarin Orchard Singapore would be rebranded as the Hilton Singapore Orchard in early 2022, following a S$90 million renovation. That raised questions as to the fate of the HPL-owned Hilton Singapore, whose management contract will end in September 2021.
Well now we have the answer. The Hilton Singapore will become the voco Orchard Singapore in January 2022, under the IHG umbrella. The press release says that this will be the first voco property in South East Asia, which I assume means that the voco Bangkok and voco Da Nang have been delayed (both were originally set to open in 2021).
What the heck is voco?
voco is IHGโs fastest growing brand, with 19 hotels opened since its launch in 2018 and 31 more on the way. Itโs positioned as an โupscale, versatile brandโ (arenโt they all), competing with AC/Delta Hotels from Marriott and the Curio Collection by Hilton.
From what I gather, voco hotels are meant to target guests who like modern design, but donโt require traditional facilities and arenโt prepared to pay full service hotel prices.
Whatโs interesting is that based on this pitch deck for hotel owners, the voco brand requirements look very different from what the Hilton Singapore currently is. Gyms, conference and concierge facilities are not mandated, nor is all-day dining. The only F&B they require is a bar with barista coffee- I guess itโs hipster fodder.
The recommended size for a standard room in a voco property is 22-30 sqm, which means the Hilton Singapore is actually slightly ahead of the curve in this aspect (32 sqm).
voco, in case you were wondering, is Latin for โcall togetherโ or โto inviteโ.
What can we expect at the voco Orchard Singapore?
A major renovation, I hope.
I did a media stay at the Hilton Singapore back in October, and while I couldnโt fault the service, the hardware was dismal. The room looked like something straight out of the early 1990s, with bland and anonymous design.
It was a strange juxtaposition of old and new, like someone had decided to renovate and then stopped halfway through. The toilet, for instance, was half old marble, half modern dark marble, with a mix of grated plastic floor traps and concealed ones.
The light switches reminded me of something youโd find at one of those faded Grand hotels in Europe, the wallpaper was peeling, and the wiring was exposed in parts.
Wear and tear comes with the territory (the hotel dates back to 1970), but cleanliness should be non-negotiable. I found some big stains on the mattress protector, plus a ton of hair trapped under the bedsheets.
So I canโt say I enjoyed my Hilton Singapore stay, nor recommend it to anyone but those doing mattress runs (provided you donโt mind a mattress that looks like someone had the runs on it).
But lurking somewhere within the building is a single โdemo roomโ, which looks downright impressive. Itโs like a little oasis of modernity within the time capsule that the Hilton Singapore otherwise is.
Iโm not sure why this design was never rolled out to the rest of the rooms, but my hope is that it might serve as the blueprint for voco renovations. Based on the other voco hotels Iโve seen online, my guess is the end product will feature a lot more yellow, with metal finish furnishings and carpeted floors. Since the number of rooms will remain constant at 423, I wouldnโt expect any new sizes or configurations to be added.
The Hilton Singaporeโs lounge is a lot more up to date, and was one of the brighter spots of my stay. Unfortunately, club lounges arenโt a common feature at voco hotels- to my knowledge, only two voco properties worldwide (Dubai and Riyadh) have one. This leads me to suspect that the existing lounge space may be converted into some kind of co-working area, sans the club lounge benefits.
In any case, even IHGโs top-tier Spire members donโt get complimentary lounge access, so unless youโre willing to pay out of pocket for an executive room, you wonโt notice the difference.
Conclusion
While there were rumours that the Hilton Singapore was going to be reflagged as a DoubleTree, it looks like the owners have decided to make a clean break from the brand altogether.
Hilton doesnโt seem to be shedding too many tears, though, and is already marketing the new Hilton Singapore Orchard on its app (bound to cause confusion, given how the existing Hilton Singapore is also in Orchard).
The voco Orchard Singapore will become IHGโs 12th hotel in Singapore, making it quite the hotbed for IHG Rewards loyalists.
How can they do a major renovation and re-open it in January? Itโs only a few months away and there is a pandemic going on.
Renovations are allowed during this period. Also I doubt they will be doing major works.
thatโs a very good point I was wondering about. I think the Hilton Singapore has already closed itself to new bookings- either suggesting a shn stint or theyโre starting renovations soon (or a bit of both). At the very least they will need to renovate every room, and I wouldnโt be surprised if the jan timeline slips
They reopened bookings suggesting renovations are not due so soon.
No pandemic at all. I must have read too much from fake news CNN!
canโt imagine a Voco looks like the current Hilton Singapore, itโs time for the renovation, head to toes please, toooooo old
Finally a much needed refresh of the Hilton Singapore. This property was bringing down both the Hilton name and Singaporeโs 5-star hotel scene.
Look forward to both new properties in Orchard
Hilton diamond members are left with 2 hotels in Sg โ Hilton Garden inn and Conrad rite
well, thereโs the new hilton orchard too.
VOCO is a brand where each hotel โhas its own styleโ and is sold to hotel owners as a chance for the asset to join the massive IHG distribution system, whilst allowing each hotel to have its own style and hence not requiring massive renovations to meet IHGโs renovation and build guidelines for their mainstream brands like Crowne Plaza, or Holiday Inn.
I expect there to be minimal renovation to inch pass the VOCOโs versatile requirements, be part of the IHG system for perhaps 2-3 years, before doing large scale renovation some time in the future.
thanks for the insight! kind of a โcome as you areโ brand then- but please, please do something about the roomsโฆ
Stay tuned!
I stayed at the Hilton in November 2020โฆselected a family suite as there was a good offer then.
Think these suites had been recently renovated. Lounge area was rather sparsely furnished and looked somewhat dull but fittings in the bedroom and overall look-and-feel here felt miles ahead of the entry-level guest rooms. If the management had undertaken a similar overall revamp of these rooms, Hilton would have been a more attractive option in the Orchard area.
Remains to be seen what voco will offer.
family suites are much much better at hilton. youโre right, they have been recently renovated- itโs the regular rooms that are in urgent need of work. i heard stories that management is not willing to invest the money to do renovations because itโs unclear whether theyโll be able to occupy that plot of land in the long term, which could be a reason for the hesitance.
https://mp.weixin.qq.com/s/ChHT_1TicDJ_LzHfTav6Og