What’s it like renting a car as a Hertz President’s Circle member?

My experience renting as a Hertz President's Circle member at BOS and SFO.

A few months ago I posted an article about how anyone with a World Mastercard could get free Hertz President’s Circle status. That opportunity is since gone, but hopefully more than a few of you were able to get in on it while it lasted.

I certainly did, and was very excited to field test my newly-minted PC status on my RTW trip at BOS and SFO. Now, it’s important to note that your experience as an elite member will be very, very different depending on where you rent from. Even within the States, the experience renting at a neighbourhood Hertz  will be different from renting from an airport (neighbourhood locations tend to be run by franchisees who mostly don’t give a hoot about elite status, airport locations are corporate-owned and do better with elite recognition). And don’t get me started on Europe vs the States, or Asia vs Europe. Long story short, YMWV

But back to the US airport experience- Hertz has introduced a pick-your-own-car concept called Ultimate Choice at certain airports, similar to that pioneered by National. It’s very simple- all you have to do is book an intermediate car (Class ‘C’, ICAR) and when you arrive at the airport you go straight to the Ultimate Choice aisle and pick whatever car you want.

There are special areas for Five Star and President’s Circle members, and these areas will in theory have nicer cars that you won’t find in the regular Gold aisle.

Why this is awesome is that you can find the lowest mileage, shiniest vehicle on the lot and drive off with it, instead of being at the mercy of some random algorithm that assigns you a 50,000 mile Toyota Corolla with a funny smell coming from the trunk. Moreover, you’re almost guaranteed to find at least a compact or mid-sized SUV on the aisle, meaning it very rarely makes sense to pay outright for a guaranteed SUV if that’s what you want. You might get lucky and snag a convertible or premium vehicle from time to time. Remember, so long as it’s in the Ultimate Choice area, you can drive off with it for the cost of an intermediate car rental.

Boston Airport

All rental car companies at BOS are located at the consolidated rental car center, which  can be accessed through a complimentary shuttle bus from the airport. Hertz occupies the first floor.

Directory, Boston airport rental car center

Look out for the LCD screens that tell you which area to go to- honestly, you don’t need it because you should already know which part of the Ultimate Choice aisle you’re entitled to, but it’s always nice to see your name up in lights. I was quite surprised they didn’t use initials instead of full names.

I felt warm and fuzzy, and also vindicated, by seeing President’s Club next to my name

Just next to the directory is the “upsell area”. This is where they parade the nicer vehicles which you can get for an upcharge. It’s a flat US$25 per day for President’s Club members, and depending on what’s available and your base rate, it might actually be worth taking a gander. The best thing on offer was an Infiniti QX60.

Hertz upgrade area, BOS

I explored both the Five Star and President’s Circle areas (if you’re a President’s Circle member you can of course take from the Five Star aisle if you’re so inclined). The Five Star aisle had a couple of SUVs (Ford Edge, Jeep Compass) and a lot of Japanese and Korean sedans. In general, rental car companies in the States have an unhealthy surplus of Toyota Corollas, Hyundai Elantras, Kia Fortes and Nissan Sentras. These cars may go by different names in Singapore (eg the Nissan Sentra is sold as the Sylphy here), but all you need to know is that none of these will be the ride of your life.

Hertz BOS Five Star area
Hertz BOS Five Star area

The President’s Circle area wasn’t a whole lot better. It seemed to have all the same Kias/Hyundais/Toyotas that adorned the 5 Star area, but also had full-sized vehicles like Toyota Camrys, Nissan Altimas, Ford Fusions and Kia Optimas. The highlight was a Ford Mustang convertible, but come on, it was sub zero in Boston. Hardly top-down weather.

Hertz BOS President’s Circle area
Hertz BOS President’s Circle area
Hertz BOS President’s Circle area

I settled for an Infiniti M37, which had Maryland plates and about 20K miles on the odometer. The M37 is usually classified as a premium rental, but it’s SOP to throw in a couple of premium vehicles into the PC aisle just to keep elite members happy. The deciding factor for me was that it had working Satellite Radio, which anyone who has driven in the States will tell you is awesome. It also had other modern conveniences like keyless entry and go, heated power seats and a reversing camera, features which might not be standard in the other cars you’ll find in the PC area. There was no hiding that the car wasn’t the newest though- some of the interior was worn and faded.

Hertz BOS President’s Circle area

All in all, I wasn’t really impressed by the PC experience at BOS. The cars on offer were average, and it seemed almost mean-spirited not to throw in a few more newer, premium cars into the mix (the three Infiniti M37s I found on the aisle all had 20K+ miles on them).

San Francisco Airport

There are two types of rental car companies at SFO- on airport and off airport. All the big boys are on airport, but you still need to take a train to the rental car facility (off airport means taking a shuttle bus). Once again I saw my name on the board, with my hard-earned President’s Circle status there for the world to see…

Hertz SFO Gold Club board

This location had a bright digital map highlighting the different areas.

Hertz SFO map

The selection here was miles better than at BOS. I saw Chrysler 300s, Infiniti M37s, Dodge Chargers (can someone explain to me why people like this car? It looks like a Hot Wheels vehicle) amidst the usual garden variety Toyotas and Kias.

Hertz SFO President’s Circle area
Hertz SFO President’s Circle area
Hertz SFO President’s Circle area
Hertz SFO President’s Circle area
Hertz SFO President’s Circle area
Hertz SFO President’s Circle area

But parked away in a corner of the PC area, I found these two gems…

Hertz SFO President’s Circle area
Hertz SFO President’s Circle area

Yup, that’s a Buick Encore and, more importantly, an Infiniti QX60, which is supposed to be part of the Prestige Collection. I was shocked to see it available for free in the PC section and at first thought it had been wrongly placed. But check out went without a hitch (once you’ve chosen your vehicle, simply drive to the exit and give them your credit card and driver’s license. Singapore drivers license holders do not need an international driving permit to drive in the US) and I was now the proud temporary owner of a luxurious SUV, all for the princely sum of US$60 a day.

Why yes, I do listen to Fox News.

It was the perfect vehicle to take down the Pacific Coast Highway on a gloriously clear day. The high seating position and sunroof made the views that much better.

Photo credit: Jasmine Kwok aka Kwokanathan


I found the Hertz Ultimate Choice experience no better/worse than National’s Executive Aisle. Again, it’s important to emphasize that your experience will vary tremendously depending where you rent from. Hopefully this gives you an idea of what you can expect as an elite member, and even if you’re just a basic tier customer there’s no reason why you should ever have to put up with an old gas guzzler anymore.

Aaron Wong
Aaron Wong
Aaron founded The Milelion to help people travel better for less and impress chiobu. He was 50% successful.

Similar Articles



Notify of

Inline Feedbacks
View all comments

Also President’s Circle member (thanks for tip BTW) and in Bay Area right now.

My card was at Gold section despite the status. My suspicion is that it was because the car I selected – hybrid. No complaints, I wanted quiet car.

When (if) they will start offering electric carts, I’ll see if they can be selected without added price.

Aaron Wong

It’s probably because you chose a hybrid. They have teslas too btw

Stranger things

Any manual gearbox vehicles in the mix @AW


With your wealth of experience in driving overseas, it would be great if you could write a post on tips and things to look out for Singaporean drivers (especially in countries with left hand drive). Thanks!


I got the President’s circle status through my world mastercard and sent a status match request to Sixt. They matched me to Platinum status immediately and snail mailed me a platinum Sixt card. Sixt rates are much cheaper than hertz in the USA. Also, the platinum status is supposed to give double class upgrade in the US. I am making a trip in September hopefully that will be the case!


Sixt lines can be really scary – did it once & never again. Maybe Sixt Platinum will have shorter lines, but it’s worth checking

Thomas W Beitel

National emerald is far superior to hertz presidents circle. Hertz Presidents circle = what color of Altima do I feel like driving? Not that the Altima is a bad car but shouldn’t the “presidents circle” be more than that? Nothing special. National emerald was our prior corporate contract and is far far superior.


I rented a car from LAX today. As a PC member, I had access to the PC aisle, which had some sweet looking convertibles (Merc C300, Mustang 3.0, Mustang GT 5.0, Camaro) and your run of the mill sedans and SUVs. I was looking for something special and convertibles weren’t going to cut it (winter + limited boot space). The Premium Upgrade cars on offer at the parking garage were meh to say the least (Infiniti Q30, Q50 and some average American SUVs). As luck would have it, a Hertz employee (Annie) came up to ask if I needed help.… Read more »


One thing I have found is you can just ask for the car you’d like when in the presidential circle. Denver is my favorite by far


Hot wheels vehicles are cool. Crossovers are for moms who plaster “Live Laugh Love” shit all over their suburban homes.



Featured Deals


Follow us