My first job out of university back in 2013 was with the Mumbai office of a small, boutique management consulting firm. Till this day Iโm not quite sure how it happened. I hadnโt given particular thought to job applications until mid-way through my final year, and management consulting seemed to be the best of a trifecta which other options included academia and rentboy work (which my professors assured me was exactly the same as academia).
So I spent a couple of years in Mumbai before moving back to Singapore when the local office opened up. I wasnโt a fan of the long hours and sometimes grinding work, but I loved that it let me do crazy things like travel around the world not one, not two but three times. I earned miles by the bucketload, secured lifetime SPG Gold status, and took some amazing trips. More importantly, the job gave me the inspiration and material to start writing The Milelion.
But everyone knows that management consultants have a limited shelf life. Sooner or later the demands of the job take their toll, and you start to want to focus on other more important things in life (hello Milelioness). So after five years, I decided it was time for a change.
The question then was: where should I go? I love doing The Milelion, but Iโm of the opinion that itโs not ready to be a full-time pursuit, at least not yet. The other options were to go to business school (although once you hit 30 youโre kind of dead to US MBA programs), switch to another consulting firm (whatโs that definition of insanity again?) or try my hand at something different.
I considered a few offers, and in the end decided to take a position with Mileslife. Itโs probably fair to say Iโve got a pretty good view of miles and points from the consumerโs perspective, but what excited me about this opportunity was the chance to learn about how things look from the business side of the table.
Now, working with a startup in the miles and points space while maintaining a blog about miles and points raises legitimate concerns about maintaining objectivity and managing potential conflicts of interest. Letโs just get that out in the open. With regards to objectivity, my hope would be that the Milelionโs track record of telling things as they are speaks for itself. Readers know that this site doesnโt shy away from voicing legitimate criticism, or curry favor for the sake of free stuff. After all, I started the site as an outlet for the one thing I really enjoy doing: writing hard hitting, impactful analysis. Anything more is just a bonus. Iโm proud of what we write (even if it ruffles a few feathers), and would rather shut it all down than change it.
With regards to conflicts of interest, what I came to realise was this: if I really wanted to work in an area Iโm passionate about while continuing to do The Milelion, some conflict would be inevitable. Itโd be no different if I went to work in the cards team of a bank, or the loyalty department of an airline or hotel group, or a financial comparison site, or anything else in the world of miles and points. The only way of avoiding it entirely would be to work in a completely unrelated industry, and I donโt fancy dusting off my accountancy degree. It helps that I genuinely believe that Mileslife is a great product and a godsend to any miles chaser in Singapore. However, it does raise an important question: if I work for Mileslife, how should I deal with this fact when writing on The Milelion?
One option would be to stop writing about Mileslife altogether. That doesnโt really make sense, given how useful it is to the siteโs target audience. Another would be to let someone else on The Milelion team handle all Mileslife articles. That might work, but itโs still going to be an artificial distinction, given that the every post is ultimately approved by me and itโs inevitable that Mileslife comparisons may be drawn even in posts that arenโt ostensibly about the platform. My ethics prof probably summed it up best when he said โsunlight is the best disinfectantโ. In that respect, so long as Iโm employed by Mileslife I think the best option is to be upfront and disclose that wherever relevant.
Another concern some people might have is the site basically becoming a blog about Mileslife. But if you pause and think about that for a second, it makes no sense at all. People arenโt dumb. If that were to happen, readers would get bored real fast and stop visiting, which isnโt exactly in my own best interests either. The Milelion remains my personal site where I write about all aspects of travel hacking that Iโm obsessed with, of which Mileslife has its own place.
So what happens now? Nothing, really. This post is in the spirit of keeping things open and pre-empting some potential concerns. In the months to come, it is possible that weโll see some closer collaboration between Mileslife and The Milelion when it comes to events or targeted promotions, but otherwise itโs business as usual.
Feel free to reach out or leave a comment below if you have any questions.
Congratulations on your new role. Given your openness, thatโs half the battle won for potential future issues where your objectivity may be questioned. It would be a sad day if you decide to shut your site down.
thank you!
Hi there Aaron,
I didnโt know that you spent some years in Mumbai, wow! That gives us a lot of common topics about life there. I was based in Mumbai for 5 years (First with Singapore Gov and next with a listed Company).
I felt that every minute spent in India wasnโt wasted, just that lethargy kicked in and totally agree on the โMilelionessโ part.
I like your works at Milelion a lot and I am sure many supporters out there felt the same!
Keep up the good work and hope to see you soon!
yes! I was there from 2013 to late 2014. mumbai isโฆa challenging place to live in, yet itโs not without its charm. I used to head back quite often between 2015 and 2017, my favourite haunt is still cafe zoe.
Aaron, all the best with the career switch! Looking forward to bigger and better things with Milelion!
thank you!
I personally donโt care about any conflict of interest, because everybody has to work somewhere anyway, unless there is an intention to wrongfully mislead. Which I donโt think is an issue base on your solid principles and character.. I think it is alright and good enough for you to disclose what you have to, and others make their own decisions whether to join the marketing/promotion/etc or not.. The tone of the article is important to be neutral and with comparisons/critique (if any? so as not to appear overly bias โ my suggestion) I will definitely miss a lot of yourโฆ Read more ยป
haha well trip reports will still happen, donโt worry about that! as much as we obsess about the earning part of miles, itโs the burning that makes all the sweat of earning worthwhile. look out for sq22 coming up in october!
Congratulations to you and thanks for being so open about it! But please continue with this forum!
thanks michael
Hopefully our intern can soon be paid with foodโฆ
congratulation! It is wonderful to be able to combine passion and work as one!
I agree that it is better that you disclose it upfront and leave it to the reader to evaluate the content from different angle. We take responsibility on the information we received and do our due dilligence to verify.
Lastly, All the best to you and will still continue to visit your site!
thatโs great to hear- as much as I like to make things as simple as possible, itโs important that people do their own diligence too
Youโll always gonna be 24 years young mate, no such thing as โonce you hit 30โ. Ballers like you will always look young. Hereโs to more great articles!
this is true. i am phenomenally youthful
Hello Milelion;)
Milecubs coming soon
Woaโฆ Does this constitute insider knowledge (pun wholly unintended)?
What this means will depend on the missing punctuation. A period (again, sorry for the unintended pun!), a question mark or an exclamation mark, they all mean different things!
Meow *lick lick*
Grats Aaron! Alignment of passion n work is something not everyone can choose. Delighted that our miles mentor can continue to enlighten us through this site.
I just hope none of the sardonic style gets lost in the need to be โmore neutralโ. I almost enjoy ur style to the content. Almost.
whatโs interesting is I think Iโve mellowed somewhat since I started in 2015. Unless I get triggered by another sponsored postโฆ
Congrats to you, Aaron, on your new path with exciting new things in life.. looking forward to reading more from you and everyone else..
thanks ken.
pleeeeease donโt stop writing! and if you write about mileslife, great โ i for one havenโt yet taken the plunge of figuring it out โฆ
hahah just use the right referral code ๐
How do you deal with the other question: if I write for The Milelion, how should I deal with this fact when working at Mileslife?
Good qn. There are confidentiality clauses, so I may be privy to some knowledge by virtue of my employment with Mileslife that I canโt share on the milelion. Those clauses of course must be respected
Will you run your article through Mileslife before posting?
Only for factual accuracy, as is the practice.
Wish you all the best in your new career.
thank you jimmmy
Congratulations on your new role! How very exciting! Love your blog and how well written and researched the articles are. I really look forward to each blog post so keep up the great work!
yes, itโs an exciting time.
I have always appreciated your frank and insightful articles. The deliberate statements about how Milelion earns through various referral links on your articles reflects your intent towards transparency to us as readers. It is great to hear about your new role and do appreciate the open disclosure. All the best at Mileslife.
thank you, thatโs the spirit we want to continue the site in!
I am almost 40 years old and I remembered my 30s for the lessons it has taught me. Regarding Mileslife, I have downloaded the app and used it a couple of times and then stopped using it. Now I have deleted the app and unsubscribed from Mileslife emails. I donโt find Miles Life useful at all. I eat out a lot and travel a lot but I still donโt find the app helps me earn miles as opposed to my just using my 3x dining out card and 3x travel. If the miles were 10x with bonus then that wouldโฆ Read more ยป
i guess it comes down to the question of what is financially sustainable.
Thanks Aaron for the note. Good to be upfront, not that I think there will be an issue, judging from how you have been writing so far. I have learnt lots from your site. Keep going! All the best in Mileslife.
many thanks
The rightful mirror image of conflict of interest should be disclosure. As long as when conflict of interest looks into a mirror and see disclosure, it would be fine.
well said !
Hmm, Iโm no expert in ethics and conflicts of interest (perceived or real) but I donโt think this is wholly correct. Would you trust a judge just because he declares his conflict of interest in the matter you bring before him? I wouldnโt. The proper way is to recuse, which was what Aaron considered, so Iโm naturally somewhat disappointed he decided he wouldnโt do that. I still hope he will reconsider and delegate editorial responsibilities over any articles that touch upon Mileslife to someone else. Aaronโs mere involvement with Milelion taints his impartiality for all such articles and his preemptiveโฆ Read more ยป
1. Aaron is not a judge. Donโt compare apples with oranges. There are much more onerous and demanding rules and guidelines that a judge (at least a High Court judge in Singapore) is expected to follow in dealing with potential conflicts of interest, whether real or even merely apparent. 2. Since you are on the topic of law, I trust you would also know that there are established scenarios in which a lawyer who is conflicted can nevertheless still act for two different clients if both of these people consent to the disclosure. A similar principle exists even in boardโฆ Read more ยป
Ben, you might have misunderstood me, but in all fairness, itโs my fault as I made a very important typo in my message above. I had meant to say โAaronโs mere involvement with *MILESLIFE* taints his impartiality for all such articlesโ. My typo made that sentence incoherent and may have given you the impression that I am either suggesting the site ceases to cover Mileslife, or that all his articles henceforth will be tainted. I was suggesting Aaron refrain from writing on Mileslife because of his new association with them. But that does not mean Milelion cannot continue to coverโฆ Read more ยป
Aaron, is your future employer aware of your blog? If yes, would they allow you to put their companyโs content, commentary or possibly representation privately by you in the public domain?
didnโt quite understand the question, but yes, of course theyโre aware. i mean i worked directly with troy on the masterclass a few months back. whatever is privileged information of the company stays that way, whatever is public domain is game for comment.
Once youโre an employee, would they allow you to comment on anything relating to the company in your blog FREELY, no encumberence nor consent required? Say, your future employer is now UOB instead of mileslife. Would UOB allow you to trash their products freely in your blog?
I imagine this would have a greater sensitivity than before. Thereโs no editorial review if thatโs what youโre asking, but nonetheless iโd tend to adopt a neutral tone towards these matters. Hence the disclosure where relevant
Neutral doesnโt mean truthful, itโs to avoid upsetting all sides. If mileslife introduced a product and in your opinion, it is as bad as uob krisflyer card at the first instance, then would you trash it in your blog after you became an employee?
If Mileslife were to propose such a product then itโs my duty as an employee to make sure it doesnโt get to market. I find itโs unhelpful to talk about hypotheticals- Some bridges are better crossed when we come to them. I will say however that I wouldnโt have joined the company if I felt the fundamental product were not strong.
From the conversation, itโs obviously a tricky and delicate situation, and I believe it hasnโt been easy for Aaron. If it helps, from the frameworks that Ben mentioned above, this guide may be of some assistance. You are of course not under the same obligations, legal or otherwise, but it is nonetheless helpful counsel.
https://www.sid.org.sg//images/PDFs/Codes/SGP05.pdf
Congratulations! Looking forward to continued quality articles! (:
thank you! look forward to writing them
All the best in your new assignment. I enjoy this site thoroughly.
thanks kenneth.
why didnt you try for SIA Head of Marketing? They certainly need new blood especially after all the recent blundersโฆ
Hahahahahahahahahaha. If you show me where I can send my cvโฆ
That is not a good suggestion.
Aaron is currently the leader of our pack against Krisflyer miles โ winning the battle for us.
Why would you want to send your leader over to SIA to have him winning us instead?
Or cross over to the dark side โ UOB โ so their accounts no longer be โdead on arrivalโ and make sure they kill all those incorrigible โyou qualify for this promotion if you are the first X people, without ability to tell you if you indeed qualify before you spendโ promos.
Congrats Aaron!!! Do continue to ruffle feathers with your writing! It really helps us a lot! One question though, why do you think that once you hit 30, one will be dead to US MBA programs? Is there an unspoken rule that one should pass his MBA before 30 in the states?
If you look at the admission stats for any top 10 program in the states, youโll see the class demographic is very heavily under 30. European programs will be more accepting of over 30s. In the US the mentality is MBA is something you do with 3-4 years work exp.
Good luck boss!
Good on you Aaron โ Iโm sure youโll do well in your new endeavours! Iโm in the midst of starting my apps for business school as well, and itโs really a daunting prospect; MBAs in Asia donโt have as much cachet as they do in the States, and the costs are insane. Iโm sure you wouldโve been a shoo-in at the best schools, but the choice youโve made here I reckon already sounds like the right one โ doing what you love and being paid for it! Keep up the great work.
Congratulations Aaron.. well done, on keeping your site โneutralโ , finding your milelioness, and landing a new gig that have your interest.
I believe if you do your best, uphold your principles of what is right, people (reader) will do their own due diligence and come up to their own preferences. Other than that , are just noise. ๐
All the best Aaron! being able to combine your passion with work is awesome. Mileslife just caught a big fish.
on a side note, how will u respond when banks attempts to sponsor milelife to market a lousy product ?
Hi Aaron, massive congrats on your new role and thanks for being such a genuine person! I hope that your passion continues to burn bright while you navigate these COIs (they can be rather frustrating sometimes). I see massive potential for you to join a bank to curate products, would be fantastic to have a professional mile chaser producing the ultimate miles card once and for all.
Congrats Aaron! Ownself check ownself eh? =) Just kidding. All the best in your new role.
Keep on writing, Aaron. I am not put of the miles community but I have my own ways of tabulating miles costs and credit card rewardsโฆ Enjoyed your articles and this site made me sign up for the DBS Womenโs Card, OCBC Titanium and Mileslife. I am a user of Mileslife occasionally, when promo codes and promos are in my favor. Just to share some my thoughts on Mileslife since you will join Mileslife: 1) from the perspective of the consumer, Mileslife needs to be even more aggressive with the promos as the dining space is very competitive. When CHOPEโฆ Read more ยป
Congrats on finding the other half and all the best with your new adventure
All the best Aaron! Happy that you managed to find a job that deals literally with miles. I wish I had the same courage to follow my writing and travel passionโฆ iโll continue to put up a good word for Mileslife on my blog. Keep the amazing deals coming!
[โฆ] to you if the headline didnโt sound confusing, but yes, Mileslife (where, full disclosure, I currently work) will be adding LifeMiles as an earning partner very soon. I imagine this will be useful to those [โฆ]
[โฆ] [Disclosure: I recently started working at Mileslife] [โฆ]
[โฆ] of you who have been using Mileslife (full disclosure: Iโm currently working here) for a while may have noticed the Mileslife Health icon hovering at the bottom right of your [โฆ]
[โฆ] I joined Mileslife, excited by the โearn miles everywhereโ vision and the chance to do something special in [โฆ]