Singapore Airlines remains the only 5 Star airline not to offer an amenities kit in Business Class, and the airline’s historical dislike of the idea is a matter of public record.
That said, there have been recent signs the airline may be softening its stance towards the matter. For example, there was a limited-time trial in 2017 where SQ partnered with The Laundress to produce a special edition amenities kit…
…and two months ago on the inaugural World’s Longest Flight I was pleasantly surprised when a roving flight stewardess came down the aisle with an “assemble your own” amenities kit.
On that flight we were told that the Business Class amenities kit was being trialed exclusively on ULR flights to the US (so that’s LAX, EWR and SFO). However, it seems like other routes are also seeing these kits, based on the recent photos posted in our Telegram Group.
Passengers have reported receiving these kits on flights as long as LHR and as short as BKK. I reached out to an SQ spokesperson and got this response:
“The Business Class amenity kits were introduced in October 2018 on the ultra-long-range flights as part of a trial Singapore Airlines is conducting to better understand the amenities preferences of our Business Class customers. During these trials, the amenities were presented to our customers in a basket, and they are able to choose the amenities they prefer to include in their kit. The trial will continue till early January 2019.
Additionally, between now to January 2019, we are also providing amenity kits to all Business Class customers, except those travelling to and from Kuala Lumpur. This is part of a continuous trial that Singapore Airlines is conducting on amenity offerings.”
Interesting! I’d have thought SQ would have plenty of feedback about the kit based on their 2017 trial, but anything that puts more of these into the hands of passengers is welcome.
How does this compare to what other airlines are offering?
Although there’s no “fixed” formula of what an amenities kit should contain, Singapore Airlines’ Business Class kit is still unique by any means. The kit is heavy on fabric care, with both crease release spray and fabric freshener spay or a fabric wash & stain bar. Here’s what you can expect in your kit:
- The Laundress’ Crease Release spray
- The Laundress’ Fabric Freshener or Fabric Wash & Stain Bar
- Hand cleanser
- Hand cream
- Lip balm
Singapore Airlines has always made other amenities like toothbrush kits, socks, combs, eyeshades, and earplugs available in its lavatories or through the cabin crew.
For comparison’s sake, here’s what other 5 Star airlines are offering in the Business Class cabin.
| Airline | Brand(s) | Business Class Amenities Kit |
| ANA | L’Occitane |
|
| Asiana | L’Occitane |  |
| Cathay | Seventy-Eight Percent, Jurlique |
|
| Etihad | LUXE, Scaramouche + Fandango |
|
| EVA | Rimowa, Melvita |
|
| Garuda | L’Occitane |
|
| Hainan | Bvlgari |
|
| JAL | ETRO |
|
| Lufthansa | Reisenthel, Korres |
|
| Qatar | BRICS, Monte Vibiano |
|
| Singapore Air | The Laundress |  |
Conclusion
Be on the lookout for these if your travel plans place you in a Singapore Airlines Business Class cabin next month! The spokesperson wasn’t clear on whether “until January” meant start or end of January, but I’m hoping they’ll still be around when I fly to Bali on the 14th.
(Cover photo: Mark from The Shutterwhale)
