GrabRewards devalues Accor Live Limitless hotel points transfers

Grab increases the price of Accor points transfers by 35%, which offsets any gains you may have made from an appreciating Euro.

Well that didn’t take long.

In January this year, Grab launched a new partnership with Accor that allowed for the conversion of GrabRewards points into Accor Live Limitless (ALL) points. At the time of announcement, the conversion rate was 1,900 GrabRewards points: 160 ALL points.

It appears that Grab has quietly repriced this conversion option, and the new rate is now 1,600 GrabRewards points: 100 ALL points.

They’ve also, rather misleadingly, backdated the effective date to 7 January 2020. I am 100% sure the rate was not 1,600 GrabRewards points: 100 ALL points on 7 January (for one thing, the partnership was only announced on 20 January)

Advertising

Sadly, it doesn’t seem like the ALL folks got the message, as their website still quotes the old conversion rate of 1,900: 160

Grab is chasing the magical 0.2 cents per point figure

ALL points can be redeemed for hotel stay credit at a rate of 2,000 ALL points= €40 (~S$64). This means 1 ALL point is worth roughly 3.2 cents. 

Advertising

With that in mind, here’s how the value you get when converting GrabRewards points to ALL has declined:

Old RatioNew Ratio
1 ALL point11.875 Grab points16 Grab points
Value per Grab point0.27 cents0.2 cents

Does that 0.2 cent per point figure sound familiar? It should.

Advertising

During the GrabRewards devaluation, the cost of Grab vouchers was harmonized across tiers. Out went the discounted redemptions for elite members, and in came a standard value of 0.2 cents per point- 2,500 points for a S$5 voucher, 5,000 points for a S$10 voucher.

Award Cost Before | From 2 March 2020
S$1S$5S$10
Member500 | 550 (+10%)2,200 | 2,500 (+14%)4,200 | 5,000 (+19%)
Silver500 | 550 (+10%)2,100 | 2,500 (+19%)4,000 | 5,000 (+25%)
Gold500 | 550 (+10%)2,000 | 2,500 (+25%)3,800 | 5,000 (+32%)
Platinum500 | 550 (+10%)1,9002,500 (+32%)3,600 | 5,000  (+39%)

Similarly, the cost of KrisFlyer miles was also adjusted to this 0.2 cents per point threshold. Grab quietly devalued KrisFlyer miles transfers by taking away the 1,400/1,500 points: 160 miles rate and leaving only the 10 points: 1 mile options.

The revised rate of 10 points to 1 mile approximates a 0.2 cent per point valuation, assuming you value a mile at 2 cents.

So it seems like Grab is hell-bent on harmonizing the value of a GrabRewards point towards this magical 0.2 cents figure. My guess is they saw the Euro appreciating against the SGD (1 Euro= S$1.50 in January, now S$1.59), and adjusted the cost of the redemptions accordingly.

Conclusion

The fact that Grab is so on-the-ball about adjusting its catalogue prices means you can forget about getting any outsized value from the GrabRewards program. Any potential sweet spots are quickly removed, and a 0.2 cents per point valuation is what you should be using in all your trade-off calculations.

In any case, I wouldn’t really consider transferring GrabRewards points to ALL. SCB’s current transfer bonus represents a much more attractive proposition.

Aaron Wong
Aaron founded The Milelion with the intention of helping people travel better for less and impressing chiobu. He was 50% successful.

Similar Articles

Comments

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

CREDIT CARD SIGN UP BONUSES

Advertisment

Featured Deals

Advertisment

Follow us

5,975FansLike
2,641FollowersFollow

RECENT COMMENTS

TAGS