Let me start by saying that I am a huge fan of your ChopePerks program, to which I owe my
voluminous voluptuous physique. I have been using it religiously since day one, and even spun your birthday wheel 2,739 times in hope of winning a super vibrator massage.
Therefore, I was delighted to open my Chope app this morning and learn that I could once again use my Chope-Dollars.
For you see, I had been very anxious ever since April, when all ChopePerks redemptions were suspended. I worried that when redemptions resumed, the new loyalty program would be a shadow of its former self, with devalued dining vouchers and garbage third-party acquisition offers masquerading as rewards.
Thankfully, my fears were completely unfounded.
New ChopeDeals redemption rates
I want to start by acknowledging how streamlined and convenient you have made the new ChopeDeals redemption options.
As you know, prior to the circuit breaker ChopeDeals redemption rates were as follows:
|ChopePerks Old Redemption Rates|
|400C$||$10 ChopeDeals discount||$20|
|700C$||$20 ChopeDeals discount||$30|
|1,000C$||$30 ChopeDeals discount||$45|
This was already a massive improvement from the previous scheme, because adding a minimum spend allows me to order a wider variety of food, and limiting me to one redemption per month makes me really anticipate it.
But you’ve outdone yourselves this time, as the new redemption scheme is even more simple and straightforward.
I no longer need to agonize over whether it is better to save up an incremental 300C$ to redeem a $20 ChopeDeals discount instead of a $10 ChopeDeals discount. All I need to remember now is: 1,000C$= $10 ChopeDeals discount.
|ChopePerks New Redemption Rates|
||$10 ChopeDeals discount||$20|
Sure, that’s a 150% devaluation, but I think we more than earn it back in mental capacity savings. I could use all that additional cognitive power to write my new fan fic series, wherein a group of bored waifus create general drama and outlandish plotlines for their friends and neighbours.
No, it’s a Desperate Housewives ripoff.
Additional ChopePerks redemption options
I was also thrilled to see many new and exciting redemption options added to the ChopePerks catalogue. So what does it matter if the majority of them are simply new user acquisition promotions that I could get for free elsewhere? In this modern fast-paced world, who has the time to Google things anymore?
I mean, take this GOMO reward, for instance. By paying 3,100C$, I get the right to subscribe to a 40GB, 400 mins and 400 SMS mobile plan @ $20/month for the first 6 months. That is, as the young people say, wicked cool.
This saves me the trouble of visiting the GOMO website and using their HEART40 promo code to get the exact same offer for 12 months, with an extra 10GB in the first month. And all it cost me was 3,100C$!
Likewise, I was visibly aroused by the ability to redeem a 2-month BlueSG basic membership for 500C$. We all need some electric boogaloo in our lives, and I dream of the day when I’ll be able to drive from ION to Wisma on a single charge.
It did not matter to me at all that the same deal is available for free to SAFRA members (BSGSAF20), UOB cardholders (BSGUOB20), or just anyone who visits the PolicyPal blog (BSGXPolicyPal). They don’t get the visceral thrill of redeeming C$- too bad for them!
But Chope, you are positively spoiling me with the next reward: 250C$ for $7 off Shopee (min spend $15) for new users.
Thanks to this, I don’t need to enjoy the same offer with a CIMB card (CIMBNEW7), Citi card (CITINEW7), DBS card (DBSNEW15), HSBC card (HSBC7NEW), Maybank card (MBNEW7), Standard Chartered card (SCNEW7), UOB card (UOBNEW7), or Singtel Dash account (DASHNEW7). That’s 250C$ well spent, if you ask me!
I could go on waxing lyrical about the other great offers, such as 250C$ for $5 off a Sentosa Islander Membership (never mind that Sentosa is offering $11 off just by using the code 11OFF), but you get my point.
By compiling all these new user promotions in a single convenient place, you’re saving me untold amounts of time, which I could spend talking to my houseplants and arguing on the internet.
It makes earning Chope$ completely worth it, and not at all a waste of time.
Onwards and upwards!
In conclusion, I would like to thank you for your tireless efforts in continually enhancing the ChopePerks loyalty scheme. It is this, and not your dominant market position, that causes me to default to Chope whenever I book a restaurant.
I am excited too about your plans for the future. After all, if I can go to bed one night and wake up the next morning to a host of unannounced and unexpected enhancements, why wouldn’t I continue earning Chope$, soon to be the new one world currency?
Yes Chope, you definitely heard me.