Singapore Airlines launches new Le Labo Business Class amenity kits

Singapore Airlines first introduced amenity kits in Business Class back in 2020, after years of on-again, off-again trials. This was a surprising move given the airline’s historic resistance to the idea, but with many competitors using this as a point of differentiation, it felt increasingly untenable not to follow suit.

The first generation of kits featured amenities from Penhaligon’s Quercus collection, but Singapore Airlines is now giving the kits a major refresh.

As spotted in SilverKris Magazine, Singapore Airlines will be partnering with New York-based Le Labo for its next generation of kits, with the rollout starting on Christmas eve.

Singapore Airlines launches new Le Labo amenity kits

From 24 December 2024, Singapore Airlines Business Class passengers will be receiving Le Labo amenity kits, featuring three products: hand pomade, face mist, and lip balm. 

Stored in a waxed cotton canvas pouch inspired by Le Labo Fragrances’ iconic lab aprons, the new Business Class amenity kit’s design reflects the perfume brand’s minimalist aesthetic. Over time, the canvas develops unique textures and hues, making each pouch a personal keepsake, and can be used as a travel document holder.

The contents of the amenity kit – Le Labo Fragrances’ hand pomade in Basil, face mist in Basil and lip balm – are formulated with premium vegan ingredients like shea butter, sweet almond oil, olive oil, aloe vera and rosemary extract.

-SilverKris Magazine

Le Labo, meaning “The Lab” in French, was founded in 2006 by Fabrice Penot and Edouard Roschi in New York City. The brand emerged as a counterpoint to mass-market perfumery, embracing a philosophy of craftsmanship, authenticity, and sensory connection. Its mission was to create artisanal fragrances with a focus on high-quality, hand-blended ingredients.

The brand’s signature lies in its minimalist aesthetic and unique approach to perfumery. Each scent is named after its core ingredient, followed by the number of other notes in its composition (e.g. Santal 33 and Rose 31). The fragrances are freshly compounded at the point of purchase, allowing customers to experience a personalised and intimate connection with the product. Additionally, the labels are customisable, further emphasizing Le Labo’s bespoke ethos.

As before, you won’t find dental kits, combs, earplugs or sleep masks in these kits. These items are available on request, or can be found within the lavatories. This is part of Singapore Airlines’ approach towards minimising waste. 

Which routes get the kits?

Singapore Airlines offers amenity kits in Business Class on request, on flights above six hours, which means you can expect them to be stocked on the following routes.

If your flight is shorter than six hours and you really want a kit nonetheless, you can try your luck by asking the crew- sometimes, there may be extra kits onboard, especially if the aircraft has just come off a rotation from a long-haul flight. 

What do the current amenity kits contain?

As a reminder, Singapore Airlines’ current Business Class amenities kit offers Penhaligon’s products, including:

• Quercus hand lotion (30ml)
• Quercus facial mist (7ml)
• Quercus lip balm (4g)
• a clear ziplock bag 
• a gift card that invites you to visit a Penhaligon’s store for a “fragrance profiling experience”

Sometimes the amenity kit is already waiting at your seat, and other times you’ll need to request for one.

Conclusion

Singapore Airlines Business Class passengers can look forward to new amenities kit from 24 December 2024, with the airline partnering up with New York-based Le Labo.

These kits are available by request, so if you’re on an eligible flight and don’t find it at your seat on arrival, be sure to ask for one (though I suspect they’ll be offering them by default for at least the first few months!).

What do you make of Singapore Airlines’ new Le Labo amenity kits?