Trip Reports

The Long Way to New York: Sheraton Times Square

The Long Way to New York: Trip Planning
Singapore Airlines SilverKris Lounge, Singapore
Singapore Airlines A330 Business Class SIN-BKK
Thai Airways First Class Lounge & Spa, BKK
Thai Airways B747 First Class BKK-HND
Getting from HND to NRT
ANA First Class Lounge, NRT
ANA B77W First Class NRT-ORD
United Club ORD
United B767 Economy ORD-EWR
Visiting the US Open
Sheraton New York Times Square
Hilton New York Midtown
Wingtips Lounge JFK & Delta to DC
Exploring Washington DC
Element New York Times Square West
Virgin Atlantic Clubhouse, JFK
Singapore Airlines A380 Suites JFK-FRA
Lufthansa Senator Lounge FRA
Singapore Airlines A380 Suites FRA-SIN


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There is no shortage of Starwood properties to choose from in New York City, but I wanted something near the theatre district which would give me easy access to the usual touristy things plus a more or less straight route to Flushing for the US Open. The cheapest Starwood properties in New York are Category 5, or 12,000 points a night.

Once I filtered out those properties in the above map which were Category 6 or higher, I was basically left with the Sheraton, the Element and the Four Points. I picked Sheraton solely because my Platinum gift would be 500 points instead of 250. Yup, that’s right. 250 extra points swayed my decision (it would later prove to be a dubious one based on how much I enjoyed my subsequent stay at the Element. More on that anon)

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The Sheraton New York Times Square is certainly a fabled hotel. Scenes from The Godfather were shot here, and the property hosted the Emmy Awards once upon a time. Luminaries such as Ella Fitzgerald, Peggy Lee, John Lennon and Paul McCarthy have graced its halls through the years.

The property was originally built in 1962 as The Americana of New York. The idea was that the Americana, along with its next door neighbour the New York Hilton (stay report on that much better property coming up too!) would help host the influx of tourists expected at the 1964 NY World’s Fair.

Sheraton eventually bought the property in 1979, renaming it the Sheraton Centre Hotel and Towers. A $192M renovation in 1991 led to another name change- Sheraton New York Hotel and Towers. A subsequent $180M renovation in 2012 shortened the name to Sheraton New York, and it finally gained its current moniker Sheraton New York Times Square in 2013.

You can read the full history here if you’re interested, but TL;DR, that’s the story of Sheratons in a nutshell. They were the cultural centre of activity in the 60s to 80s, but the brand has struggled to retain any sense of relevancy in today’s world. The large railway station clock adorning the main lobby is a subtle reminder that Sheratons are frozen in time, relics clinging to a bygone era. Will Marriott actually have the cojones to finally put the Sheraton brand to pasture? I doubt it, but there will be few tears if they do.

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So, on that note, here are some hi-res, glossy publicity photos that show the hotel at its finest.

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Image result for sheraton new york times square

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And now, reality. I’ve written at length about the problem with Sheratons. The Sheraton Times Square New York certainly isn’t the worst Sheraton I’ve ever been to, but it doesn’t do anything in particular for the brand either.

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This is a 1,781 room property, popular with airline crews and tour groups alike. So it probably shouldn’t be a surprise that the lobby was absolutely swamped when I arrived. The noise level was high, people and luggage were parked all over the place and it was difficult to even find the back of the check-in line. Fortunately there was some semblance of order at the Platinum/Gold queue. To the credit of the staff, they were admirably trying to manage the very bad hand they had been dealt, what with working in a Sheraton and all, passing out bottles of water to frustrated guests.

There were just so many people in the lobby it was impossible to take an unobstructed photo. I finally managed to take a shot of the lobby around 7.45pm at night, after the last of the airline crews had checked out.

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The first thing you’ll notice about the hotel is how Sheraton-y it is. You could pull a design scheme out of a hat labelled Sheraton, and this is exactly what it’d look like. Marble floored lobby. Carpeted hallways. Elevators that still go “ding!” on every floor.

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The room is standard-issue Sheraton too. You’d be hard pressed to pick it out of a police lineup of other Sheratons around the world (except, perhaps the Sheraton Sao Paulo which to its credit actually tried to make some of its rooms unique)

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Which isn’t a bad thing per se- I mean one of the reasons why people stay in chain hotels is they want consistency. They dislike surprises. I’m like that when it comes to vanilla ice cream.

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Suffice to say that the room will purely be a place for you to sleep and nothing more. But no one comes to NYC to stay in a hotel room all day so maybe it works out.

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When you take the perspective that you’re solely there to sleep, bathe and handle other bodily necessities, you can even start to overlook the marble sink and Shine amenities.

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And it’s not all bad. Look, free Starbucks!

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And a vaguely threatening sign telling you not to use the mini bar fridge for personal storage, you vile wretched horrible person.

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The Sheraton New York Times Square is one of the tallest hotels in New York City with 51 floors (150m). It therefore stands to reason you’d want to ensure your elevators are in tip-top shape.

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Therefore, it’s generally never a good sign when you see this notice posted by the lifts…

In one of the rare nods to modernization in the hotel, the lifts had this newfangled system installed where you tell the system what floor you want to go to and it assigns a lift. This is a great piece of technology and it works great in a lot of office buildings and other hotels, ensuring an efficient allocation of lift cars.

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But something at the Sheraton was lost in coding because the lifts were a nightmare. During some periods they’d simply stop working, requiring everyone to troop towards the service elevators around the back. Other times, they’d display really odd behavior. If floors 25, 26 and 27 were selected, the lift would go from 1 to 25, then back to 1, then to 26, then to 1, then to 27. I couldn’t understand it.

There was one evening when the lift would come to the first floor, open its doors invitingly, teasingly, then after it filled up the doors would open and close randomly as it sat stagnant on the first floor. Thinking the lift was overloaded, people would get out. No difference. The doors just continued to open and close, even with one person inside.

I was sure that this must have already been flagged to management, but I decided to go over to the front desk to make my voice heard. I found the nearest front desk staff.

“There’s a problem with the lift. The doors keep closing and opening and it’s not moving”

“The what?”

“The lift”

“Come again?”

At this point I remembered I was in America, where they speak American.

“The elevator”

A fleeting look of realization dawned upon her face.

“Oh right right. Yeah, it does that”

And that was that, really. There was no plan in place to deal with it, just a vague undertone of “you’re in a Sheraton, what do you expect”

There was an executive lounge where breakfast and evening happy hour were served. The breakfast was as continental as they come, a far cry from the generous spreads you’ll find at Asia Starwood properties.

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Hard boiled eggs, yogurt and a fruit salad.

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Whole fruit

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A coffee machine and tea. Starbucks, as per the tie up.

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And lots of bread.

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There was a happy hour in the lounge, but it was US-property happy hour which meant a continental breakfast version of happy hour. Which meant fruits. And cheese. And a salad bar. And a cash bar.

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Oh and granola bars, because why not.

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There were complimentary soft drinks at the bar, but if you wanted alcohol you’d have to pay. A glass of prosecco was going for $14. Which in the grand scheme of NY prices isn’t terrible, but it’s a far cry from the amazing spread at the Westin Seoul. 

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You could also make your own tea if you were so inclined.

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Recounting the offerings in the lounge has made me very depressed. So here are some photos of lunch at Balthazar’s, which I think couldn’t possibly live up to the hype but was pretty solid nonetheless (if not pricey). Here’s the famous steak frites (we had to send it back once for them to get medium rare nailed right)

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And cod, which was done a lot better. Crispy skin and a very french preparation of vegetables.

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And here’s a bowl of ramen, just because I’m a giver that way. This was a post Fiddler on the Roof supper at Ippudo near the theatre district. I know, I know…

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Is the Sheraton Times Square New York a horrible property? Lifts aside, no. I got a solid rest in the rooms, the staff were cordial if not warm, and being a few blocks from the theatre district and Central Park are both awesome. It’s just that given the abundance of hotels which can offer the same, I really don’t think there’s any reason to pick this one again. When I write my Element trip report in particular you’ll see how you really shouldn’t look at the marquee on the front of the hotel when taking a call of where to stay.

Trust me, all the hotel reports after this one get a lot better.

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