Christmas comes early with new Lifemiles purchase bonus

EDIT: If you are a member of InsideFlyer (free to join) you get a further 10% bonus miles. Details here 

Everyone’s favourite South American airline, Avianca, is holding another mileage sale. As usual, you will need to have been a member of Lifemiles prior to them announcing this sale in order to take part.

This promotion runs from 18th November to 18th December and the total miles you can buy within a calendar year has been raised to 375,000 (including bonus miles).

With this promotion you can potentially buy Lifemiles for as low as 1.467 US cents per miles. This is a good value, even though Lifemiles has recently devalued its award chart. A one way ticket from Singapore to San Francisco in business class would cost you 78,000 miles, or ~US$1,144. Remember that Lifemiles does not charge fuel surcharges, so the taxes and surcharges on that ticket will be very low (~$66 USD in this case)

The screenshot below shows how the calculation works. Because I’ve bought a fair bit this year, the maximum I can buy is 100,000 miles with the 115% bonus making it a total of 215,000 miles. That makes my purchase price 1.535 US cents per mile.


The standard caveats about Lifemiles apply

  • Don’t purchase speculatively, only buy if you have a definite use in mind
  • Lifemiles does not allow mixed cabin bookings
  • Cancelling Lifemiles tickets is a pain and costs US$50
  • If a routing does not appear on the Lifemiles online booking engine it cannot be mixed
  • Lifemiles does not allow you to build in stopovers other than the connections offered in the system

Lifemiles purchases count as airline spend for the purpose of credit card bonuses with the DBS Altitude card. They will also count as online spending for the DBS Woman’s World card.

Anyone going to jump on this?

9 things to expect from Marriott’s acquisition of Starwood

(18/3/2016) HERE COMES A NEW CHALLENGER: Anbang offers higher deal for Starwood, threatens to derail Marriott merger. This is good and bad. Good if it stops Marriott from taking over, bad if it leads to a bidding war and inflated price. What’s the first thing someone who overpaid for an asset is going to do when they get it 

Turns out everyone was way off the mark about who would buy Starwood. We heard stories of IHG, Hyatt, even Chinese companies, but no one even said anything about Marriott.

So naturally, Marriott announced today it was buying Starwood hotels in a deal worth US$12.2bn. Infographic below


I’m not going to sugar coat it. This is bad for Starwood Preferred Guest members.

Here are 9 things to expect from this acquisition

  1. Marriott Rewards is likely to replace Starwood Preferred Guest

I don’t see any scenario in which SPG survives this merger. Marriott Rewards has approximately twice as many members (54 million)  as SPG (21 million), and given that Marriott is the acquiring party I cannot see any scenario in which Starwood Preferred Guest emerges as the sole surviving program.’

In my wildest of wild dreams I might say that there would be 2 programs, separately coexisting, like how Ritz Carlton has its own loyalty program despite being part of the Marriott portfolio. But given how many brands are involved in this merger, I think the odds of that happening are close to 0.

  1. Expect your SPG points to be devalued

According to the experts on Flyertalk, 1 Starwood point is worth roughly 3 Marriott Rewards points. But good luck having Marriott convert them at that ratio. Best case scenario will be a 1:2 conversion, but I think 1:1 is more likely given how the merged entity will be eager to show a lean balance sheet to investors. What better way than to arbitrarily devalue some points and reduce the liabilities section?

  1. Expect some of your SPG benefits to go away

Yup. As painful as it is for me to say this, I just don’t expect Marriott to retain some of the top perks of SPG’s program, especially not suite upgrades. When you compare the highest tier of Marriott (Platinum Elite) to the highest tier of Starwood (Platinum), it doesn’t look promising

Marriott Platinum Elite Starwood Platinum
Qualification Criteria                                       75 nights 50 nights/ 25 stays
Suite Upgrades On availability 10 SNAs granted each calendar year for guaranteed upgrades, upgrades subsequently as available
Late Checkout On availability 4pm Guaranteed late check out
Free Breakfast Yes, but not available at resort or Courtyard properties Can be chosen as amenity
Enhanced Internet Yes Yes

I fully expect guaranteed suite upgrades to go away, because on the whole, very few Marriott properties have suites to begin with. I also expect the generous 1:1 transfer of Starpoints to numerous airline FFPs to go away too.

Best case scenario- some of Starwood’s perks are incorporated into Marriott’s program (my guess would be guaranteed 4pm check out, but only for Platinum members). However, on the whole if you are an SPG member you will be worse off.

  1. You don’t need to burn all your SPG points now

The deal is only expected to close in mid-2016, and even then I’d be surprised if they merged the 2 loyalty programs anytime before the end of 2016. I think you’d be smart to consider how you can burn your SPG points in the medium-term, but don’t rush to use them.

  1. This news is not that bad if you travel to the US a lot

Marriott (4,300 properties) is simply much bigger than Starwood (1,270 properties). So it’s always been easier to locate a Marriott property than a Starwood.

What’s more, Starwood was lacking a true select-service (read: budget) brand. Although Four Points and Aloft arguably filled that slot, their prices usually didn’t fall below the psychological US$100 a night barrier, and they didn’t have much in way of number of locations anyway.

Marriott has numerous select-service brands- Courtyard, Residence Inn, Fairfield Inn. It’s quite common to find rooms in these brands under US$100 a night. When you’re travelling across the USA, therefore, you’re more likely to be able to find an affordable priced hotel/motel which is part of Marriott.

If you want to see a breakdown of this, there is an excellent piece of analysis on LoyaltyTraveller where he splits the Starwood and Marriott brands by location.

  1. Expect brand consolidation

The Starwood Marriott merger brings together a total of 30 brands. There is significant overlap in terms of positioning and I just don’t see management keeping all the brands.

starwood brands marriott brands

Don’t expect brands like Sheraton and Westin to disappear, but don’t be surprised if brands like Four Points and Element are merged into existing Marriott brands. I also expect the Starwood Luxury Hotel collection to become JW’s.

  1. Lifetime elite status should remain in the revised program

Marriott offers 3 tiers of Lifetime status, compared to Starwood’s 2. I fully expect Lifetime status as a concept to exist after the merger, but given that Starwood’s benefits are likely to be devalued to be brought in line with Marriott’s, the question is- will it be worth it to earn Lifetime status?

Marriott Starwood
Platinum Elite/ Platinum 750 nights + 2 mil points 10 years elite + 500 nights
Gold Elite/ Gold 500 nights + 1.6 mil points 5 years elite + 250 nights
Silver Elite/ NA 250 nights + 1.2 mil points N/A


  1. The impact on Starwood’s crossover programs remains to be seen

One of the more interesting things about Starwood was their crossover programs, which allowed members to earn more points when using Crossover partners. For example, a Starwood member could link their Delta/Emirates accounts to their SPG account and earn points when flying Delta/Emirates plus enjoy some mid-tier elite benefits (eg priority boarding and check in). Similarly, a Starwood member staying at Caesar’s Hotel properties could also earn points.

Given that Marriott has very different partners (their airline partner is United, for example), it will be interesting to see how this plays out.

  1. Expect less social media engagement

Marriott has never been big on their social media presence, especially on Flyertalk. Starwood, on the other hand, has been outstanding. The Starwood FT Lurkers were/are great resources to reach out to for troubleshooting (they’ve helped me on more than 1 occasion). There are about 4 or 5 of them, and the longest-serving one has 5.4 posts per day, ~30k lifetime posts and has been around since 2000, posting nearly every day.

Marriott’s Flyertalk rep has a grand total of 0.24 post per day and was last seen on the FT forums on 17th August 2015.

In case you haven’t guessed by now, I am less than impressed by the outcome of this merger. I was really hoping Hyatt or IHG would be the acquiring party because their loyalty programs are much better. Marriott seems to care comparatively less about customers (and given that they’re so big, why shouldn’t they?), so I don’t see this acquisition being as customer friendly as it is shareholder.

Let’s review this post in 2017 and see how many of these came true.




My experience with the Etihad upgrade system

I’m currently working on a project in Abu Dhabi and shuttling back and forth between Singapore. SQ used to fly to AUH but stopped doing so sometime in 2012, making Dubai the only port of call in the UAE.

dubai abu dhabi

Dubai isn’t that far from Abu Dhabi, all things considered. It’s roughly 90 mins by car, although this time can be doubled in heavy traffic (the kind I encounter on Thursday afternoons heading to the airport for the 8pm SQ 495 flight). But it’s definitely less convenient than flying into AUH directly.

So I’ve been looking at Etihad options for my journeys to and fro. Yes, they’re not part of Star and therefore I don’t earn any lovely Krisflyer miles by flying them, but remember that orphan miles in Etihad don’t need to go to waste either.

My company allows premium economy travel on flights 6 hours and longer. It’s roughly 7.5 hours from Singapore to the UAE, so it qualifies. Unfortunately, the flight options in premium economy from SIN-AUH or SIN-DXB are, shall we say, not convenient.


So my dilemma is- should I fly full fare SQ to Dubai and hope to upgrade with my own miles especially for the dreaded red-eye flight back home, or should I fly Etihad to Abu Dhabi for the added convenience of getting there faster?

I’ve learned that Etihad is engaged in aggressive FCM (first class monetization- referring to selling off unsold premium cabin seats at discounts to prevent the seats from going to waste). On its website it lists numerous upgrade options.


I figured that if I could get my economy seat + upgrade bid to be below what I would have otherwise paid for premium economy, I could get the best of both worlds.

So, how does the math for this work? My base economy fare from SIN-AUH is S$1,070, or $753 USD. The cap on my spending is $2,063 USD


Etihad operates a bidding system for upgrades called Etihad Select (Plusgrade is the operator). It operates on a sliding scale- there is a minimum bid, which in my case was 2,500 AED and the upper limit of the bid was the fare difference I would have paid had I upgraded to business class from my existing ticket at full fare rates.

I forgot to take a screenshot of this but the image below from AusBT shows you what it’s like


~48 hours before I was due to fly, I received an email saying that my upgrade had cleared.  My bid cleared at 2,595 AED, or $706 USD.

On my particular flight there were still 5 business seats unsold at T+72, so I’m guessing there wasn’t a lot of interest. Even after I won my bid, inventory showed 4 seats available, meaning I could probably have won with the minimum bid.


Total fare= $753 USD + $706 USD = $1,459 USD < $2,063 USD

Take that, expense policy.

So I’m looking forward to my very first EY business class experience soon! I’ll be flying on their latest product, the Business Studio on their B787-9 jet. etihad1


For those of you keen on this, Flyertalk has datapoints on successful bids for upgrades on EY.

cover photo by woodysaeroimages

Travel Better for Less